Case Study: How Supervisual Delivered Juicy Visuals for J2O
J2O is a UK-based drinks brand, launching in 1998 to offer alcohol-free options in the bar and club market. After a promising start, J2O moved into the off-trade sector, growing from strength to strength. Along the way their product range gradually increased, and in 2015 they launched a new line of drinks: Spritz. These soft drinks were created with more mature markets in mind, being appropriate for outdoor events, special occasions and with food.
To supplement their marketing push, Supervisual were approached to provide some Instagram-worthy zing. J2O sought creators who could capture the essence of the Spritz line: that it is not just a drink to enjoy in isolation, but also with food and outdoors. With more than 5,500 creators who identify with creating food or lifestyle content on the platform, we were an ideal medium for J2O’s ambition.
A Sparkling Success
The simple appeal of the Spritz bottle’s design — with its look being driven by the strong primary colours of the different flavours — also played a part in our creator’s style choices, with some opting to choose some very artful colour co-ordination. The hand-in-hand appeal of food and Spritz was also a popular choice for our creators.
The results of the campaign were impressive. Creators took to displaying Spritz in a variety of ways, including with delicious homemade meals and in summery outdoor scenes. It’s fair to say these shots brought J2O’s blends to life.
If this post has inspired you to grab a Spritz, then let us know so we can pat ourselves on the back: hello@supervisual.com
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