Sport Heroes adapts its offer and continues to encourage people to exercice

In this period of confinement, Sport Heroes is committed to its mission to support and encourage as many people as possible to get active for all the health benefits that sport can have.

90% of its members want to continue playing sports.

“ Take care of yourself, play sports ” is the advice given by Boris Pourreau, the founder of Sport Heroes in a recent Linkedin post. Physical activity is important for both mental and physical health, which can be particularly useful during this period of uncertainty.

And it is not the members of Sport Heroes * who will say the opposite, since they are 90% to wish to continue practicing a physical activity despite this situation **.

• 54% of Running Heroes members think it’s time to discover other activities (weight training, yoga, pilates).
• 54% of Cycling Heroes members would like to take the opportunity to embark on strength training.
• 70% of Swimming Heroes members say they are ready to try a new sport.

Sport Heroes’ answer: promoting indoor sports

In addition to the announcement of its great #HomeHeroes challenge for companies wishing to keep in touch with their employees, Sport Heroes has launched its first actions to motivate its 1.2M members to keep moving. This includes:

• Home challenges : Feel Good challenges to discover and practice Yoga, Morning challenges to build muscle, and Just Move challenges to let off steam. The activations that were initially planned with brands have been adapted.
• Content: A mini-series of videos of sports essentials, longer formats to return to the most beautiful stories of sport, to have reading at home, and dream of recovery!
• Live lessons to motivate users to exercise at home, led daily by a coach on the Facebook group 30 minutes to get moving. The athletes of the French swimming team also have offered their sports sessions on Instagram to continue physical activity at home and keep smiling and fit during this period of confinement.

A change in behavior observed

Sport Heroes did not see any change in the number of running activities received by its database in the first week of containment, but these activities declined slightly in the 2nd week. The average distance covered in running has also decreased: it went from 9.3 km to 7.2 km before the 1st week of confinement and the beginning of the 2nd. Cycling and swimming activities have declined significantly.

On the other hand, a peak was observed in yoga (+ 327%), indoor cycling (+ 341%), and “workout” (+ 147%) activities, which shows the willingness of sports practitioners to continue to move, whilst adapting to the situation.

* Experiment members: Running Heroes, Cycling Heroes, and Swimming Heroes in France

* According to a study carried out on March 16 among 1480 respondents

About Sport Heroes:

Sport Heroes is a company specializing in sport and well-being, the mission of which is to make everyone want to move, in their own way. Convinced that changing one’s lifestyle is within everyone’s reach on a daily basis, we animate one of the largest communities of athletes (1.2 million) through our own general public experiences (Running Heroes, Cycling Heroes, Swimming Heroes ) or in a white label (Sport 2000 Sport Booklet, Skoda We love Cycling, Club Paris 2024, etc.), but also with company employees (United Heroes).

Sport Heroes has existed since 2014, is now present in 70 countries and is made up of a team of 60 passionate experts distributed between Paris, London, and Sydney. We work with more than 300 brands, companies, and committed NGOs that make the movement grow.

Since 2019, Sport Heroes has been committed to protecting the environment and donates 1% of its turnover to NGOs working to protect our planet.

Find out more: https://www.sportheroes.com