Amazon buys Premier League rights @CDM Digital Sport — Issue #34

…And then it happened, Amazon and Premier League signed a deal that allows the e-commerce giant (should we still call them like this?) to show 20 games exclusively in the UK and Ireland on Amazon Prime Video from the 2019/2020 season, which was Package F of the rights model.

The awarded matches include one Bank Holiday, set to be Boxing Day, and one-midweek fixture programme, so two sets of 10 matches, showing all teams.

  • What does it mean for Amazon? 
    After having already bought ATP tennis, US Open tennis and NFL games this is another step (not a huge one) in entering live sports. Will two days of Premier League substantially increase Amazon Prime subscribers? We’ll see. But remember this is not a normal media company, this is like putting a mega-screen in the middle of a supermarket. Think CLV: Customer Lifetime Value.
  • What does it mean for the Premier League?
    The much anticipated “FAANG” effect on this rights cycle was not as huge in terms of value as hoped but in the end, the league was able to attract possibly the most exciting player to the table. It establishes the EPL as leading the field in this area for now.
  • What does it mean for other leagues and football in general?
    It creates a precedent, something other leagues or events could look at and experiment with. It’s also saying: do not expect huge bets from Amazon for now. Let’s ee what happen in France with Ligue 1.
  • What does it mean for fans?
    For those in the UK and Ireland who want to watch all Premier League, it means they will need to have three subscriptions BT Sport, SKY Sports and Amazon Prime Video. Will they do it for two matchdays only? Well, they can have free shipping, free music, free content and free photo storage all year round then :)

Rights packages recap

  • Package A: 32 matches, Sat 12.30pm BT SPORT
  • Package B: 32 matches, Sat 5.30pm SKY SPORTS
  • Package C: 24 matches, Sun 2pm, 8 matches Sat 7.45pm SKY SPORTS
  • Package D: 32 matches, Sun 4.30pm SKY SPORTS
  • Package E: 24 matches, Mon 8pm or Fri 7.30–8pm; 8 matches Sun 2pm SKY SPORTS
  • Package F: All 20 matches, from one Bank Holiday and one midweek fixture programme AMAZON
  • Package G: All 20 matches, from two midweek fixture programmes. BT SPORT

10 Must Read Articles

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Amazon Wins Exclusive U.K. Rights to Broadcast Some Premier League Matches — The New York Times — 
 The push by the online retail giant highlights the seismic shifts happening in the world of entertainment, as digital outlets compete for eyeballs with traditional broadcasters.

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Premier League rights: What does Amazon deal mean for rivals, the league and fans? — BBC Sport — 
 After Amazon wins Premier League rights, BBC sports news correspondent Richard Conway looks at what the new deal will mean.

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Amazon just getting started with Premier League rights deal — Business Insider — 
 Amazon will show 20 games a season from 2019, and TV insiders told Business Insider that the company is ‘putting a marker down’ for the future. It could open up a whole new way of selling Premier League rights and threaten the monopoly of traditional broadcasters BT and Sky.

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Amazon snaps up Premier League rights package in landmark deal — SportsPro Media — 
 English soccer’s top flight also agrees new formula for distribution of international rights revenue.

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Premier League: Amazon inks deal to show 20 soccer matches a year in UK — 
 Amazon has inked a deal to broadcast 20 Premier League matches a year in the United Kingdom starting in 2019.

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Amazon’s Premier League deal has riled fans, but that’s a good thing | WIRED UK — 
 Amazon joins BT Sports and Sky as a broadcaster of Premier League football. It’s a small deal for Amazon, but could bring huge change to live football on TV

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Exclusive: Amazon enters Premier League live rights market with purchase of one of two remaining packages — 
 Amazon will become the first internet streaming service to show live Premier League football in a move that threatens to transform the broadcasting landscape in British sport.

Amazon breaks Premier League hold of Sky and BT with Prime streaming deal | Media | The Guardian 
 US online retailer will exclusively livestream 20 matches per season from 2019


Amazon buying Premier League rights good for everyone but the fans? — 
 Amazon’s entry into the Premier League rights business is a welcome thing on the financial and tech side, but will the fans be as happy?

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Amazon-Premier League deal: NYU Prof. Scott Galloway weighs in — 
 Scott Galloway, NYU Stern School of Business, discusses Amazon’s deal to stream 20 English Premier League games as the latest content push for Prime subscribers.

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