McDonald’s exits IOC, 60mins football?, deltatre does NFL @CDM Digital Sport — Issue #23

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International football underway with UEFA Under-21 in Poland and FIFA Confederations Cup in Russia, both powered by deltatre.

McDonald’s is another mega-sponsor leaving. In this case exiting a contract in mutual agreement with the IOC. It’s time to rethink sports sponsorship and apply some creativity.

Sky’s live Premier League coverage has registered the lowest audience in 7 years — down 14% from last year, while the digital streaming version is up 31%
How long before we have solid cumulated stats? If I watch the same broadcast on a TV via cable/satellite/terrestrial whatever or via digital delivery, on any device including a TV, what is the difference?

IFAB is discussing a shorter version of the beautiful game. 60 mins football? 
That would be an interesting development.

The new UEFA Champions League rights cycle has started, and some new scenarios are opening up.
Perform’s DAZN and Sky partner in Germany for UCL rights, demonstrating that nothing is impossible from now on.

Leicester City’s attempt to revive own 1st-party digital platforms si an interesting trend that will see more and more digital publisher figuring out how to extract value from their properties in combination with what they do on social.

Through a JV involving the NFL, Bruin Sports Capital and WPP we can finally say that deltatre does the NFL. We will manage NFL Game Pass for Europe, subscription-based OTT, all games live.

A view on how some Premier League clubs have announced their fixtures on social and their own platforms, Social dominates for content creation and creativity, no surprise, but why?

The biggest news this week: McDonald’s leaves Olympic sponsorship


How PL Clubs Announced Fixtures on Instagram, Websites. Wins & Fails 
 As 2017/2018 Fixtures were announced this wednesday by the Premier League i have followed how clubs have used their digital properties — 1st-party and social — to announce their own. The first ways I…

From deltatre

NFL teams up with Bruin, WPP to drive Game Pass growth in Europe 
 American football league the NFL has entered into a partnership with global sports marketing company Bruin Sports Capital and advertising and public relations giant WPP to drive the expansion of its Game Pass over-the-top service throughout Europe.

Must Read

Sport 2.0: crumbling traditions create a whole new ballgame 
 In the first of our series examining the future of sport, we look at the major challenges facing the established powers: from doping and corruption to falling viewing figures

OTT and Live Streaming

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“OLYMPIC CHANNEL: HOME OF TEAM USA” To Launch On July 15 In More Than 35M Homes — 
 New Channel Will Be Available To Most Customers of Altice, AT&T DirecTV, Comcast, Spectrum, Verizon, and Streaming Partners At Launch

New York Jets Launch NFL’s First Season-Pass Subscription Service 
 The New York Jets unveiled a new tier of season passes on Thursday that offer the NFL’s first season-long mobile-ticketing subscription service. Jets Board

fuboTV Scores $55M ‘C’ Round

fuboTV, the sports-focused virtual MVPD, said it has closed a $55 million Series C round led by Northzone, along with participation from Scripps Networks Interactive and 21st Century Fox and Sky.

Global pay TV revenue growth slows significantly

According to Digital TV Research’s Global Pay TV Revenue Databook, pay TV revenues across 138 countries increased by US$32 billion (€29 billion) between 2010–2016. However, pay TV revenue growth in 2016 amounted to only US$1.23 billion.

Bleacher Report gets people to spend 5 minutes on its app each day

To speed up load times, over the past year Bleacher Report started natively uploading tweets, GIFs and Instagram posts within its app, rather than pulling them from the mobile web. In April, the sports publisher also launched its own mobile video player and redesigned its app to include tabs and focus more on national sports coverage.

UEFA Champions League continues impressive digital growth 
 Real Madrid’s thrilling 4–1 UEFA Champions League final victory was the culmination of another season of impressive digital growth for football’s premier club competition.

Leicester City FC on how they plan to make their redeveloped digital platform ‘the hub of everything we do going forward’ 
 Leicester City FC have overhauled their website and added an array of new features including a live match centre and free match highlights in a bid to drive fans to the club’s owned platforms.


FIFA launches innovative new way for fans to show support 
 Ahead of opening kick-off at the FIFA Confederations Cup Russia 2017, fans have a unique opportunity to show their support for their favourite team.

Sport Marketing, Sponsorship and Rights

McDonald’s just signaled the end of the Olympics as we know them 
 After a long standing affair with the Olympics, McDonald’s is no longer lovin’ it.

McDonald’s pulls out of Olympics contract to end 41-year sponsorship 
 The US fast-food giant, which has been an IOC partner since 1976, had a contract to Tokyo 2020 but has ended it early ‘to focus on different priorities’

Football reforms: Scrapping 45-minute half to be debated at Ifab 
 Proposals to scrap 45-minute halves and penalty rebounds are among a series of new ideas put forward by football’s lawmakers.

DAZN partners with Sky for Champions League rights 
 Streaming platform to broadcast European soccer’s elite competition from 2018.

Messi on Your Phone as DAZN Closes In on Champions League Rights 
 Billionaire Len Blavatnik’s DAZN is set to take a big step toward its goal of becoming the Netflix of sports, with the online-TV service near picking off a chunk of Champions League soccer rights in Germany that had previously been on traditional television.

Sky’s live Premier League viewing figures hit seven year low signalling a changing of the tides for the world’s most lucrative league 
 Viewing figures for Sky’s Premier League coverage slumped to their lowest point in seven years last season, casting doubt on the longevity of the English top flight’s lucrative broadcast agreements.

Could the Premier League ever ditch broadcasters and stream live games itself? 
 When the Premier League comes to negotiate price with broadcasters for the next TV rights cycle, it will do so on the back of some concerning numbers. And this at a time when broadcasters themselves have cause for concern.



Yearlong competitive ecosystem features real-world clubs, millions of players & a global, multi-week playoff & grand final.

Why Sports Teams Are Investing In Esports And Why You Should Too. 
 The Miami Heat, the Philadelphia Sixers, Paris Saint-Germain, AS Monaco, AS Roma, Schalke 04, FC Copenhagen are among the sports franchises that recently got involved in esports.


OTT data firm Conviva raises US$40m in funding 
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Israeli Sports Tech Company PlaySight raises $11m 
 The round was led by strategic investors Verizon Ventures, golfer Greg Norman and his business partner David Chessler.

Picture of the week

Great Story: 1300km on a bike for football — click to read

Chart of the week

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