NFL Gamepass, IPL Rights, Olympic Channel, @CDM Digital Sport — Issue #27

NFL Regular Season has begun and we, at deltatre, are fully committed to making Gamepass Europe a truly frictionless, beyond-tv, personalized experience for football fans.

UEFA Champions League ready to restart after a stellar summer transfer period, will the new hires make a difference?

Notable hyper-acceleration of two major trends:

1. OTT is for everybody — it’s an explosion of OTT services (not just TVEverywhere anymore finally) from all angles

2. Big Social investing in sports rights — more and more relevant in all markets and starting to invest or at least bid big money

IPL rights in India saw a huge surge and Facebook losing to Star even with a 600M bid.

Olympic Channel at its first birthday continues the path to growth with major partnership agreements both on the sports federation and broadcast side.

The rise of vMVPDs also with sports content as Fuboi TV adds NFL to its offering.

The biggest news of the last weeks: NFL Gamepass Europe launch :)

NFL Gamepass Europe

As NFL Game Pass relaunches in Europe, here’s how it will break sports viewing constraints 
 The NFL’s video subscription service Game Pass has relaunched in Europe in an unconventional joint venture between Bruin Sports Capital, its sports broadcast entity Deltatre and ad network WPP. To bridge these entities a new company called OverTier has been formed to deliver what it perceives to be the future of sports TV.

NFL Game Pass Europe Launches To Change Fan Viewership Habits

Europe, Get Ready For NFL Game Pass Europe OTT Streaming

The NFL takes a Netflix-style approach to fuel its growth in Europe 
 American football has gone from hosting one live game in London to four over the last decade. But now, the NFL is trying to grow its streaming service that charges people £139.99 ($183) a year for access to more than 300 games on demand a season.

OTT and Live Streaming

From Mayweather v McGregor to the Premier League — illegal streams are a problem for everyone 
 One of the biggest problems for any party involved in producing, broadcasting and advertising around live sport is clearly illegal streaming.

Floyd Mayweather-Conor McGregor delay over PPV problems 
 PPV issues delayed the start of the Floyd Mayweather-Conor McGregor main event Saturday night in Las Vegas, as both entered the ring shortly after midnight ET.

FuboTV Adds NFL Network, RedZone Channels to Over-the-Top Lineup 
 FuboTV is bringing more gridiron action to its internet TV subscribers: The over-the-top startup announced a deal with NFL Media to offer the NFL Network and NFL RedZone channels on its service, in time for the kickoff of the 2017–18 season.

Sky launches Spanish streaming service 
 The new service offers a selection of Spanish pay-TV channels, TV series and on demand movies. It’s priced at €10 a month with marketing materials that suggest the service leans more towards the Now TV model than that of the satellite service Sky runs in the UK, Germany and Italy.

Why Selling OTT Bundles Should Be The MVPDs Next Move 
 Alan Wolk shows why offering up bundles of OTT TV apps is such a smart move for MVPDs and explains how both they and the OTT service will profit from it.


Sports Teams Are Putting Instagram Stories On Jumbotrons to Keep Fans’ Eyes on the Action 
 While mobile continues to dominate the social media landscape, major league franchises and broadcast networks are bringing their Instagram Stories content to far, far, bigger screens.

Inside the NFL’s New Social Media Rules | New England Patriots 
 In this week’s piece, Bob examines the latest social media usage rules that the NFL has quietly issued for its 32 clubs.


IBM debuts Watson Media AI solution at the US Open 
 IBM has announced the launch of Watson Media, a new artificial intelligence (AI) solution which is now being used by the United States Tennis Association (USTA) to create automatic video highlights from the US Open tennis tournament.

Sport Marketing, Sponsorship and Rights

Olympic Channel and beIN MEDIA GROUP Announce Partnership 
 Under the “Olympic Channel” brand, the partnership begins with a daily eight-hour programming block on beIN Sports’ free-to-air channel featuring an exclusive preview show providing viewers with a glimpse of some of the exciting stories they can expect.

Olympic Channel signs fresh set of federation partners 
 The International Olympic Committee’s Olympic Channel has signed partnerships with three more international federations through agreements with the governing bodies of handball, roller sports and skateboarding, and boules sport.

IPL television and broadcast rights sold for massive £1.97bn to Star India 
 Star India will pay 163.48bn rupees for the television and digital rights of the Indian Premier League for the next five years, the country’s cricket board announced on Monday

IPL: Facebook bid $600 million to stream cricket. Will it try the NFL? 
 Mark Zuckerberg didn’t get the IPL but he may have a shot at pro football.

Amazon TV hints at significant expansion into sport broadcasting 
 Head of Amazon Studios says at Edinburgh TV festival sport is good opportunity for company’s video streaming service

Facebook opens up new commercial opportunities for football’s rightsholders 
 September 4 — Facebook is coming of age as a serious marketing and broadcast option for football’s rights holders. Speaking at the Soccerex Global Convention that opened in Manchester today Jerry Newman, Facebook’s Sport Partnership Lead for EMEA, told clubs and leagues, “don’t procrastinate. Get out there.”

The NFL is putting data-collecting chips in all its footballs

Every time the Lions throw a pass, the Seahawks run a play, or the Patriots catch a definitely-not-deflated ball, the NFL will be collecting data.

The US’s Largest Video Screen at Mercedes-Benz Stadium Is a Design Canvas Like No Other 
 Digital Kitchen turned one of the world’s largest digital canvases at the new Mercedes-Benz Stadium into the most unique digital art display anywhere.


All 32 NFL Teams To Be Represented In Madden NFL Esports Event 
 The NFL and EA launched the Madden NFL Club Championship, an event involving every NFL team and the largest esports commitment by a U.S. pro sports league.

Picture of the week

Chart of the week