Rio 2016: Gold, Silver, Bronze in the Sport Media sector

As Rio prepares for the Closing ceremony I am here reflecting on who won Gold, Silver and Bronze medals in our Sport Media sector.

I am not talking about specific publishers or broadcasters (that would be way too dangerous due to my position at deltatre by the way) but I am considering megatrends and major aspects that have influenced the coverage of the games worldwide.

Disclaimer: I am considering what I was able to agther througout the games collecting data and info from multiple sources and experiencing the games

GOLD: Live streaming and OTT

We need to wait for the official data, when and if they will be shared, but it really seems that Live Streaming on digital and OTT was the real winner worldwide at Rio this summer.

Significant increase in both viewers, hours streamed and user engagement in most countries, on another note there are some signs of traditional linear TV getting hurt this time.

More than for every sport event, the extra features that a full digital coverage enable fans to do are paramount to properly follow the games.

Being able to watch on every device including the big screen in high quality, having access to all events whenever we have time to watch if not really live, being properly informed on what is relevant right now based on our favourite team, athlete, hero or sport starts to make a difference.

Let’s see the stats but I am quite positive this will be the bigger game changer this time.

Silver: Social

There has been a lot of expectations on the first truly social games and those have not been dismissed, even considering the strict approach to social control that IOC has imposed on non-sponsor brands.

It was great to follow a multitude of voices keep us updated on what was going on at the games. As always some key moments beyond the sport per-se have taken major focus on social, mostly positive, one for all the two girls helping each other in athletics.

Have social really moved a generation to watch the Olympics?
Have snapchat brought the younger connected generation to the games?
I am sure there has been progress but I am not sure it has been the expected revolution.

We need to wait for the official stats from Facebook/Instagram, Twitter etc.. to know exactly how it went.

Bronze: Google

What Google did this time has been amazing in terms of usability and access to information. Chapeau!

Just search and you have access to everything. Simpler that that.


It’s early to check how right I maybe so I will keep my eyes open for this week’s wealth of news and media releases from publishers, broadcasters and social media players with stats and numbers.

Agree / disagree? Let me know by commenting below.