Introducing our 2021–2022 Executive in Residence: Jason Booker
This fall, the KU Sport Management program will welcome our inaugural Executive in Residence. Each year, the Executive in Residence will help guide and provide feedback on all aspects of our program and develop meaningful relationships with our students, faculty, staff, and alumni. Additionally, this person will give guest lectures in undergraduate and graduate classes throughout the academic year and end their Executive in Residence term by giving a keynote address to the KU Sport Management community each spring.
Jason Booker, Senior Director of Corporate Partnerships and Broadcast Sales for the Kansas City Royals, will serve as our first Executive in Residence. Jason is a natural fit for this position — he has continually given back to his Jayhawk roots and will be an invaluable resource for our program over the next year. As you can see in his biography below, Jason is a proud University of Kansas alum and has extensive experience in intercollegiate and professional athletics. We are very grateful for his willingness to serve in this role — Rock Chalk!
Jason Booker Biography
Jason Booker serves as the Senior Director of Corporate Partnerships and Broadcast Sales for the Royals and has worked in Sports Marketing for the past 24 years. In his role he oversees the day to day functions of the corporate partnership sales and activation teams as well as the Royals Radio Network media sales and affiliate sales. Jason has been in his role since August 2014.
Prior to joining the Royals Jason served as the Executive Director and General Manager for Jayhawk IMG Sports Marketing for 7 years. In his role with Jayhawk IMG Sports Marketing, Jason oversaw the day to day corporate partnership program and operation functions with the University of Kansas including the Jayhawk Radio and TV Networks, in venue, digital, print sponsorships and endorsement rights for Kansas Athletics head coaches. Jason received his undergraduate degree in Sport Management from the University of Kansas in ‘99 and his Master’s in Sport Administration from Wichita State University in ‘01.
Prior to joining IMG College, Booker was the General Manager for Action Sports Media at the University of South Carolina and the Colonial Life Center. Jason previously also worked as an Account Executive for Learfield Sports at the University of Oklahoma and served as the Assistant Director of Marketing in the Athletic Department at TCU. In addition to his role with IMG, Jason has served as an adjunct professor in the sport management program at the University of Kansas.
Jason currently serves on the Board of Directors for the University of Kansas Sport Management program as well as the Kansas City Sports Commission Board of Directors.
Jason and his wife Susan, also a Kansas graduate, live in Olathe, Kansas with their daughter Ava.
