Seahawk Nation? Who are you cheering for?

by Bijal Shah and Steven Parisi

Is #deflategate a thing? We think so. After flash polling more than 200,000 Ibotta users across the country, it is clear that the nation is rooting for the Seahawks in this year’s Super Bowl. Seahawk Nation, if you will? As is evident from the above, the only states that voted Patriots majority happen to be in the New England area. Remarkably unsurprising given all of the controversy surrounding the AFC Championship in which the Patriots are suspected of deflating footballs. Whether this is true or not, national sentiment regarding the scandal has likely swayed some fair-weather fans into camp Seahawk.

A Deeper Dive

• Puerto Rico has the highest percentage of Patriots fans outside of the New England Area.
• 83% of respondents in Indiana are rooting for the Seahawks… of course they are.
• Despite having been defeated by the Seahawks during the NFC Championships, most Wisconsin respondents (i.e. Green Bay Fans) are rooting for the Seahawks as well.
• Despite all of the controversy swirling around the NFL, 60% of respondents are planning to spend their Sunday watching the big game, for the commercials if nothing else.

Marketing + The NFL

If you haven’t noticed lately, the NFL has been making a big push to change its image. In addition to running a Super Bowl spot specifically dedicated to raising awareness about domestic violence (re: Slate), in the last year the NFL has significantly increased its marketing spend to women. So far, their bet on women as a growth strategy seems to be paying off (re: Bloomberg). Based on our flash poll, we learned that 60% of women polled are definitely planning to watch the Super Bowl, and 78% of men are planning to watch. While there is still a gap in the likelihood of men versus women watching the Super Bowl, it looks like the NFL is gaining hold of their female demographic.

Source: Ibotta + Ibottalytics

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Questions? Email ibottalytics@ibotta.com

Data: Bijal Shah | Design: Steven Parisi