Sportsbet UCD Principle: Make It Work Everywhere
Our customers can be in all kinds of places when they want to place a bet. This could be at home, down the pub, at the track or somewhere else. They also might think of placing a bet when they are looking at a form guide or reading a sports article. We should look at how we can design our service so that our customers can use us anywhere.
This goes hand in hand with understanding the context of the customer. Once we understand the context that customers are interacting with our service we need to act to make our experiences work there. This requires thinking beyond the graphical user interface. For example, does it need to work in hands free situations or when there is only a very weak mobile signal or from another website.
Our design should be flexible to fit into wherever the customer wants to use our service. They shouldn’t have to be flexible because of our rigid experience.
