AI In Sports: Athlete Training

Michael Ma
SportsBizInsights
Published in
3 min readJan 21, 2024

Athletes ranging from aspiring students to pro athletes train daily to hone their craft and improve. Usually, athletes receive in-person or remote coaching and frequently go to training facilities. Still, these resources are unavailable to players in their own homes. However, artificial intelligence has allowed players to enhance their training by tracking reps, analyzing data, and assessing their performance. For example, HomeCourt and tech firm Second Spectrum have both partnered with the NBA, while Seattle Sports Sciences has partnered with FIFA. They create applications and algorithms that help improve athlete performance and evaluation.

An image of the HomeCourt app, where basketball players can access analytics like their release angle as they do recordings. (Source: Homecourt.ai)

For example, HomeCourt is an app that helps basketball players track the amount of shots they take, their arc, and other statistics. The free app saves players and their families a lot of manual work. Previously, a good friend or coach would have to chart shots players would take, but with HomeCourt, players only need a phone. The app can also track advanced stats, such as launch angle, reaction time, and vertical jump, which the naked eye cannot see. The app helps players see where they need to improve and allows them to become sharpshooters. As a result, thousands of hoopers have been flocking to the app to improve their game.

Similarly, Xonic Golf allows golf players to have a caddy in their bag. The app blends artificial intelligence and technology to tell players customized tips and fixes for their swings. The app Xonic iTQ AI Quick Tip Caddie also brings these tips in real-time, and golfers can fix their swings while playing. The app utilizes slow-motion video, computer vision, and tips from a team of PGA pros to give players adjustments that improve as the app records more swings. The app is used by amateurs and pros alike, helping golf players improve their game and revolutionizing the future of golf.

Founder Eileen Jurczak uses the Xonic Golf app while playing on the golf course. (Source: cbc.ca)

Overall, professionals and amateurs are using tech, specifically applications with Artificial Intelligence, to improve and have more fun. These apps make sports safer, more entertaining, and less controversial by increasing the quality of the game. The Artificial Intelligence boom has started, and many developers are infusing their passion for sports and technology to create these game-breaking apps. As the world embraces Artificial Intelligence, new underdogs can arise because of these applications, giving birth to more superstars like Lionel Messi and Jose Altuve.

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