How the Rio Olympics Will Impact Australian Sports in 2017

Reflecting on Australia’s performance at the Rio Olympics in comparison to other nations it’s clear that international competition is intensifying. Many other nations have replicated Australia’s innovations and have become stronger competitors.

But what does that mean for Australia’s place on the world sporting stage?

Keith Lyons a prominent sports scientist and sports blogger, in this interesting talk for the AIS called Cores and Edges in High-Performance Sport, raises many questions about how Australia should shape it’s future in sports.

He speculates that Australia needs to define a winning edge and protect by optimising on it using performance data and biometrics.

Watch his talk “Cores and Edges in High-Performance Sport”

Vikki
Chief Marketing Officer

Vikki O’Shannessey is a vastly experienced marketing practitioner with 25 years of working with global, industry-leading technology corporations in New Zealand, Australia and the United Kingdom. Vikki brings to SportsMed Elite a track record of accomplishment in planning and delivering integrated, multi-channel marketing campaigns and is instrumental in shaping the business’ strategic direction, corporate partnerships and new business acquisition.