THE AFL 1960–69: A RETROSPECTIVE

Al Davis Turned Moribund Raiders Franchise Into a Champion

From coach to general manager to owner, his ‘Just Win, Baby’ mantra and tough as nails demeanor defined the Raiders.

Al Davis, shown in his coaching days with the Raiders talking to Fred Williamson.

He may have become archenemy №1 in the NFL, but there’s no denying Al Davis was one of the…