SportsRaid
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SportsRaid

Why Demographics Are Indeed Destiny for the Growth of Women’s Professional Sports

Recent research shows that younger Americans are far more likely to follow women’s pro sports than their older counterparts. This article explores what the surging interest in women’s professional sports — of all kinds — means for the wider sports world moving forward.

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David Wyld

David Wyld

David Wyld is a Professor of Strategic Management and Consultant. Support his work and become a Medium writer yourself: https://davidwyld.medium.com/membership.