Overview of the Southeast Asian SportsTech landscape

Sports Tech has gained some momentum in South East Asia over the last few years. This is likely a result of the increased interest that a variety of international sports have taken in the region, ranging from the NBA, English Premier League to even the Drone Racing League as a means to expand their viewer base. As a result the region is increasingly recognising the potential of Sports Business and Media and is home to some major international sporting conferences such as Sport Accord (Bangkok) and Sportel Asia (Singapore). In the recent past some start-ups have raised funding, especially in the fitnessspace indicating an upward trend in investor interest.

We’ve screened nearly a 150 SportsTech companies across Singapore, Malaysia, Indonesia, Vietnam, Thailand, Philippines and Myanmar, clustered them and included the most interesting ones into this overview. We have also recently published a similar overview for India. More Asian regions will follow.

The four sectors of SportsTech

Here’s a brief description of how we divided the SportsTech landscape.

Activity & Performance: Solutions surrounding the actual performance, no matter if it’s before, during or after the activity. Typical offerings are data tracker, wearables and new kinds of sports equipment.

Management & Organisation: Solutions that help to manage organisations, venues, leagues and events. Also covers platforms to find other sportsmen, coaches, etc. and to buy products and services, such as tickets or trips.

Media & Fans: Solutions that provide sports interested people and companies with all kinds of content and data. Also includes social platforms that help with branding and connecting fans with athletes, teams, etc.

Games & Bets: Companies that provide eSports, Fantasy Sports and Betting solutions, for players & gamers and as a service.

Note: Some companies cover two or even more sectors/subsectors. For the purpose of this overview they had to be assigned to only one.

Here are a few exciting Sports Tech companies emerging from South East Asia that we want to highlight.

Ballr: Free gaming platform for fans to connect, compete and communicate during real-time sporting events.

FunDeavour: eSport enabler nurturing and connecting the best in up-and-coming gaming talent with brands and sponsors.

Labbola: Sports statistics and data management services provider to sports teams and broadcasters.

Planet.Training: Platform for soccer coaches to organize training and connect with a community of global coaches.

Qlipp: Sensor for tennis racquets recording and analysing various aspects of gameplay.

SeeHow: Cricket equipment sensors enabling real-time analytics for players, coaches, umpires & fans.

ShredBreak: A sports media production and social community engagement platform for extreme watersports.

Sportify: Mobile-only sport centre booking application available across the South East Asia.

SportsHero: Social sports prediction app with social network dedicated to sports prediction.

You think I’ve missed a company? Reach me via via Linkedin, Twitter or email.

Distribution within the region

Country distribution: As expected most of the companies are located in the Singapore, accounting for nearly half of the companies highlighted. Jakarta and Kuala Lumpur are the next ranked cities, accounting for 10 and 6 start-ups respectively.

Sector distribution: “Marketplaces & Discovery” (under Management & Organisation) and “News & Content” (under Media & Fans) are the dominant sectors in the SEA SportsTech market, similar to the trend seen in other geographies. “eSports & Fantasy Sports” subsector is the third biggest overall in keeping with a global trend.

More data coming up

I’m constantly publishing insights from the international SportsTech ecosystem and also run a podcast.

This article was co-developed and written with the great Rohn Malhotra after we already published a similar overview for India. You can find about more about him and his activities on Twitter and his Medium channel. Thanks Rohn for the great collaboration!


Benjamin Penkert is the Founder of SportsTechX and Head of Consulting at leAD Sports in Berlin. You can get in touch via Linkedin, Twitter or email.

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