SportsTech Allstars for July: SportsTech for Women’s Sports

Kimberly Fernandez
SportsTechX
Published in
4 min readAug 4, 2023

Podcast episodes with startups and funds that are spurring the growth of Women’s Sports through the use of tech

The Game-Changing Impact of SportsTech for Women’s Sports

Women’s sports are slowly but surely rising to the level that they truly deserve. More coverage for competitions and games, leading to the need for the development of the entire ecosystem around it to match the growing demand and popularity of women’s sports.

SportsTech has some catching up to do in many respects. For far too long, technology for sports has been developed based on research and data from men or men’s sports. The need of the hour is data specifically from women that can be used to develop technology for the enhancement of women’s sports.

In July, we spoke to a few cool startups and the first women’s sports-focused fund. From tech that tracks workouts to data collection and analysis, to a $100m fund — we focus the spotlight on some of the game-changers for women’s sports.

SportsTech for Women’s Sports

Amir Zonozi, Co-Founder & CEO — Zoomph

As a Board Member for Women in SportsTech and a member of Ally’s Women’s Sports Club with Sports Innovation Lab, Amir talks about brand visibility and how it is helping grow the market for Women’s Sports to reach newer audiences. From their early inception as a project for the U.S State Department working with President Obama and their gateway into sports. Through Ted Leonsis & Monumental Sports as a marketing tool, to their eventual transition into providing analytics for the Dallas Cowboys and MSG, Zoomph has had an incredible journey!

#ZoominWithOomph

Helene Guillaume, Founder & CEO — Wild.AI

Helene talks about how the idea for Wild.Ai was conceptualised. She discusses her journey from a former hedge fund and management consultant in AI (while being an ultra marathon runner, semi-pro rugby player and a triathlete on the side) to breaking the status quo in the wearable tech industry by founding a company by women, for women. Wild.ai uses A.I. sourced data sets from active women to analyze their vitals and performance in order to make training, recovery, and nutritional recommendations specifically adapted to their physiology.

#GetWild.AI

Jasmine Robinson, Managing Partner — Monarch Collective

Jasmine talks about growing up around sports and her journey from the San Francisco 49ers to working with a consulting firm in the nexus of sports innovation. Her experience across different sports verticals led her to create Monarch Collective. Monarch Collective is focused on using sports teams and ownership to foster communities and future change makers, in addition to funding sports such as soccer, basketball, golf, tennis and potentially even cricket, which have a large global or domestic audience.

#InvestingInWomen

Next Up

In August, we have an impressive lineup of solutions and innovations dedicated to making sports accessible to everyone. As we‘re one year away from the 2024 Paralympics (August 2024), we begin our series with a Para Olympian, followed by exciting new technologies that promote and enable accessibility in sports.

August marks our Accessibility & Inclusivity through SportsTech month, during which we‘re speaking with innovators from various sports who are paving the way for fans and athletes with different abilities to access, participate, and enjoy sports just like anyone else. Don’t miss our first episode, airing this week! And for those who prefer video, we’ve got you covered with our vodcast option as well! . . .

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Kimberly Fernandez
SportsTechX

Championing gender equality and equal opportunity in sport | Semi-pro footballer