SportsTech Allstars for May: Startups in Focus
Podcast episodes with Startup Partners from our Global SportsTech Ecosystem Report 2023
Featuring our Innovative Startup Partners from the Global SportsTech Ecosystem Report 2023
In our recently released, first ever Global SportsTech Ecosystem Report (that you can download for free, incase you haven’t already), we featured some incredible startups. Across May, we had the privilege of hosting three of them on our podcast, where we delved into their innovative solutions, explored their inspiring journeys, and had a look into their future plans and the evolving landscape of the SportsTech industry.
We’re happy to shine a spotlight on the entrepreneurs, their cutting-edge offerings, and the exciting prospects they hold for the future of SportsTech …
Startups in Focus
ADITYA DHRUVA, CEO & CO-FOUNDER — FACTOREAL
Aditya talks about starting off as a software engineer and moving through the ranks. He had a short stint as an entrepreneur and then while working for Tech Mahindra as CTO, a $6B Indian Tech giant, came upon the idea for Factoreal. What started as a Marketing Automation tool incubated out of Tech Mahindra quickly found a strong footing in sports, with the Jacksonville Jaguars their first customer. Not looking back since, now multiple sports teams in the US and in India, including IPL team Rajasthan Royals, use Factoreal for their own channel communications. Factoreal essentially solves three problems: a) integrating a tool for each communication channel, b) integrating the data for all the various platforms being used and c) producing a 360 degree understanding of customers in order to optimally engage them.
#EngineerToEntrepreneuer
ANDREAS WESTERLIND, CCO — SOLIDSPORT
Andreas talks about how Solidsport was born in 2016 with a vision of creating a sports streaming platform for sports at all levels. Starting his career as a journalist, moving onto marketing roles and currently as the Chief Commercial Officer at Solidsport in Sweden, Andreas talks about how they allow every sport to find its audience & voice, no matter how big or small. Andreas says one thing that makes Solidsport unique is that they offer a streaming platform that can be completely customised according to the needs of the customer.
#KustomerIsKing
JAKE SCHUSTER, CEO — GEMINI SPORTS ANALYTICS
Jake talks about his background as a Strength and Conditioning coach and his work in biomechanics. A proud, non-technical, solo founder Jake talks about how Gemini Sports Analytics aims to simplify data-driven decision-making for sports executives by offering an easy-to-use application. This tool helps sports organisations optimise their decision-making processes and improve their overall performance. They currently have eight partners, half of whom are in Football, which is attributed to the timing, networks, and common problems faced by teams in this sport. However, the company believes that any sport that aims to use predictive analytics in their talent identification, scouting, and roster management process can benefit from their product.
#EmpoweringExcellence
Next up
Get Ready for an AI Revolution in Sports. As we gear up for the entire month of June dedicated to exploring the fascinating world of AI in sports on our podcast. From advanced player analytics to immersive fan experiences, we have a packed line up for the month. The first episode drops this week, so stay tuned!
