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SportsTech in May — A summary

It’s groundhog month… :)

Why so? In our last look-back we spoke about an emerging pattern in SportsTech and May was nothing else than a confirmation of this: SportsTech in 2021 shows big investments activities, an influx of NFT projects and more and more initiatives by big brands. Let’s have a look!

🤑 Big tickets and acquisitions

March generated over $1b of SportsTech investment with just four deals, in April we had three deals combining around. $300m. And May was not much behind with $270m across four deals:

Besides that we have seen more interesting activities and big numbers

The latter is obviously a ground-breaking deal, creating a streaming giant that will combine WarnerMedia assets with the Discovery TV portfolio and compete with Netflix and Disney+.

Great traction in SportsTech 2021!

👾 N to the F to the T

It’s still the mega trend of the year: NFTs. And even though the markets are struggling we believe this is just a natural process in the hype cycle journey in order to find the mechanics that really provide value. And it didn’t stop many players in the sports industry to come up with new drops and initiatives:

🏀 Euroleague Basketball announces NFT platform

MLB and Candy Digital partner for NFT initiatives

ManCity drops a championship collection

🥊 Floyd Mayweather launches his legacy collection

🥊 DAZN releases boxing NFTs

🎮 launches esports NFTs

Quite some news for an industry that is still early! And to make sure you can follow all of them we have set up Nifty Sports - your single source of information about NFTs in sports (also on Instagram and Twitter). Make sure to subscribe to the weekly newsletter.

🚀 SportsTech initiatives from the big guns

In last month’s article we spoke about the SportsTech initiatives from Techstars, Startupbootcamp, a new innovation hub in Barcelona and the new MoveWell accelerator. May continued to deliver news in the SportsTech initiatives segment, but this time it was coming from the core of the sports industry as various household names had announcements for us:

While having a tech/startup focused initiative was more of a “nice to have” in the last couple of years this now seems to turn into a “must have”. Most of the big associations/leagues and many leading clubs run programs/hubs/etc. in order to stay at the forefront of developments. All this was likely accelerated by the pandemic as the industry realised how important digital assets and capabilities are.

🧹 Finishing up

And that is it, another article in our monthly series that looks back on what happened in the world of SportsTech. The next one will be published in the first week of July. In the meantime make sure to check out our other content:

And have a look at Hello SportsTech, where we showcase cool, new SportsTech apps & devices and present the latest top news.

Have a great day!

Benjamin Penkert is the Founder of Berlin based SportsTechX — Data & insights about startups and innovation in sports. You can get in touch via Linkedin, Twitter or email.



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Benjamin Penkert

Benjamin Penkert

Founder of @sportstechx. All about #sportstech and #startups.