What #sportstech entrepreneurs were reading in 2017

Insights from 15 podcast interviews

In the second half of 2017 I started a podcast about the international SportsTech ecosystem. Until the end of the year I managed to speak to 15 interesting people and their projects. After each interview I asked an additional question about the books my interviewees can recommend. Here you can see what they’ve said.

Startup related

  • Alec Ross: The Industries of the Future (Link)
  • Bill Buxton: Sketching User Experiences: Getting the Design Right and the Right Design (Link)
  • Eric Ries: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Link)
  • Gabriel Weinberg & Justin Mares: Traction: How Any Startup Can Achieve Explosive Customer Growth (Link)
  • Guy Kawasaki: The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (Link)
  • Nir Eyal: Hooked: How to Build Habit-Forming Products (Link)
  • Sam Altman: Startup Playbook (Link)
  • Tim Ferriss: Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers (Link)


  • Alex Ferguson: Managing My Life: My Autobiography (Link)
  • Daniel Kahneman: Thinking, Fast and Slow (Link)
  • Jordan Belfort: The Wolf of Wall Street (Link)
  • Judith Schalansky: Atlas of Remote Islands: Fifty Islands I Have Never Set Foot On and Never Will (Link)
  • Pekka Himanen: The Hacker Ethic (Link)
  • Sigmund Freud: New Introductory Lectures on Psycho-Analysis (Link)
  • Simon Sinek: Start with Why: How Great Leaders Inspire Everyone to Take Action (Link)
  • Stephen Hawking: A Brief History of Time (Link)


  • Antoine de Saint-Exupéry: The Little Prince (Link)
  • Dan Brown: Angels and Demons (Link)
  • George R.R. Martin: A Game of Thrones (Link)
  • Giles Milton: Nathaniel’s Nutmeg: or, The True and Incredible Adventures of the Spice Trader Who Changed the Course of History (Link)

In my opinion it’s an interesting mix of well know classics and some unexpected recommendations. Interestingly the autobiography of Sir Alex Ferguson is the only sports related book that was mentioned. I will keep asking for book recommendations in 2018, so let’s see what will change within the next year. In the meantime, feel free to listen to my podcast :)

Benjamin Penkert is the Founder of SportsTechX and Head of Consulting at leAD Sports in Berlin. You can get in touch via Linkedin, Twitter or email.

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