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Spotless Says

What is Business Design?

This blog post is part of a series of posts around Business Design. You’ll find the first post “Where does business design come from?” here.

In my previous post, I explained where business design comes from and its relevance as management and design consultancies merge. . Now, as promised, I would like to get into the nitty gritty and describe what a business designer is, what they do and and how they better the design process.

By its simplest definition, we can say that business design applies design and design thinking to business problems with the objective




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Tsukasa Tanimoto

Tsukasa Tanimoto

Strategic Designer at BCG Digital Ventures Tokyo. I also run a online media sharing stories of creatives influenced by Japanese culture:

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