Robert Goebel·PinnedCar manufacturer recalls: an engineer’s look under the hoodThe true cost of a recall is hard to calculate, but the root cause is almost always the same — Cars today are extraordinary and complex products. They’re made up of 30,000 mechanical parts, 6km of electrical wiring, 100 million lines of code, and there are 2ˆ40 possible variants for each manufactured model. Getting all those elements working together is an incredible feat of synchronized engineering. …Car Manufacturer10 min readCar Manufacturer10 min read
Robert Goebel·Nov 24, 2022SPREAD Cube: 6 degrees of engineering intelligence in the product lifecycleA recap of our first annual community event exploring sustainability, software complexity, and engineering in automotive & machinery — It’s been one week since #CUBE22 and we’re still buzzing with excitement. Our first annual event for the SPREAD community was a big win for many reasons, so I wanted to share some insights for those who couldn’t make it: Starting with the ‘why’ We’ve been thinking of hosting our own event for a…Engineering Intelligence6 min readEngineering Intelligence6 min read
Daniel Bernhardus Metzinger·Jul 26, 2022For better automotive wiring harnesses: SPREAD visits COFICAB in PortugalThis is what happens when an engineering intelligence startup meets with one of the world’s leading automotive wire manufacturers — Wiring harnesses — the electrical systems that manage a vehicle’s communication signals — are among the biggest drivers of innovation (and thus complexity) for the auto industry. I’ve spent over a decade working on them during my time as an electrical engineer in Mercedes’ R&D department.Automotive Industry4 min readAutomotive Industry4 min read
Robert Goebel·May 24, 2022The Swedish King & sustainability along the product lifecycle: a royal technology mission at SPREADA knowledge exchange about applications of engineering intelligence for sustainable manufacturing The IVA — the Royal Swedish Academy of Engineering Sciences — came by SPREAD and brought along a very special guest. We had the honor of hosting the King of Sweden, H.M. King Carl XVI Gustaf, along with a…Sustainability8 min readSustainability8 min read
Karina Schultz·Mar 22, 2022Augmented Engineering IntelligenceNothing more appropriate for our first ever Medium post than a quick explainer video about who SPREAD is, what we do, and why we do it 🤓 — At SPREAD, we offer augmented engineering intelligence — a cloud platform that understands physical products to help engineers make the human-engineered world more innovative, efficient, and sustainable. Starting with the automotive industry. 10,000 To create a functioning…Augmented Engineering2 min readAugmented Engineering2 min read