5 Reasons Why SMBs Need a Clear Mission Statement for Creator Inclusion

Mission Statements. They are not just fancy words to put on a company’s website. A mission statement is a powerful tool that guides decision-making and inspires employees, stakeholders, and customers alike. It’s a battle cry for everyone involved to unite around a common cause, to work towards a shared vision, and to achieve end goals.

Small and medium-sized businesses (SMBs) are:

• The true heroes of our economy.
• Driving innovation.
• Creating jobs.
• Bringing unique products and services to communities worldwide.

With the power of social media and online platforms, more and more SMBs are tapping into creators’ influence to expand their reach and grow their customer base. But to truly create a welcoming and inclusive community, SMBs must have a clear mission statement that puts creator inclusion at the forefront. And by inclusion, we mean not mere lip service but an authentic inclusion of influencers from various backgrounds who are true representatives of their communities — those who get a seat on the table and the opportunity to express their community opinions and requirements.

For example, the beauty brand, Glossier. In 2020, released a statement acknowledging their lack of inclusivity in the past and committed to doing better in the future. They have since taken steps to diversify their product offerings, expand their shade ranges, and work with a more diverse group of influencers and models in their marketing campaigns.

In this blog, we’ll delve into 5 compelling reasons why SMBs need a clear mission statement for creator inclusion and how it can help them establish themselves as champions of diversity and inclusion in their industry.

1. Set clear expectations: A mission statement that prioritizes inclusive creator communities can be a guiding light for SMBs looking to make a difference in their industry. By explicitly stating their commitment to diversity and inclusion, these businesses can create a culture that celebrates and amplifies underrepresented voices. This not only leads to more diverse and representative content, but it can also help the company to reach a wider audience and ultimately grow its brand.
2. Foster collaboration: When an SMB prioritizes creator inclusion, it’s not just about promoting diversity; it’s about creating a vibrant community of diverse creators who work collaboratively towards a shared vision. By bringing together creators from different backgrounds, experiences, and perspectives, an SMB can foster a culture of teamwork, trust, and respect. Collaborating with others with different skills and ideas can spark innovation and improve outcomes. When creators feel like they’re part of a community that values their input, they’re more likely to be invested in the success of the project and the company, resulting in a more productive and engaged team.
3. Provides clear direction: A mission statement outlines an SMB’s goals and objectives. By incorporating creator inclusion into its mission, an SMB can ensure that it is always working towards fostering diversity and promoting equal opportunities for all creators. This can guide decision-making and ensure that the company consistently works towards its goals, despite challenges and setbacks.
4. Enhances brand reputation: In a world where social responsibility is increasingly important to consumers, an SMB that prioritizes creator inclusion can demonstrate that it cares about its impact on the world. By promoting diversity and inclusivity in its content and partnerships, the company can show that it is not just focused on profits but also on making a positive difference in society. This can enhance the company’s brand reputation and attract a wider audience of socially conscious consumers who want to support businesses that align with their values.
5. Guide decision making: A mission statement can guide an SMB’s decision-making processes. By prioritizing inclusive creator communities, SMBs can ensure that they are making informed decisions that align with their values and goals. This can help them build stronger relationships with creators and foster a more inclusive community overall.

But that’s not all — When they make decisions that prioritize inclusiveness, they set a positive example for others to follow, creating a ripple effect that spreads throughout the community.

At Spreadd, our clear and focused mission — is to revolutionize the advertising industry with a modular, coherent, and data-driven decentralized marketing solution. Our platform is designed to make advertising services more efficient, ethical, and transparent for businesses and consumers.

But that’s not all — we also believe in the power of inclusivity and diversity. That’s why we strive to include creators at the core of our platform, fostering mutual growth and creating a culture that celebrates all voices and perspectives. We’re committed to building a community that is welcoming to all, and we’re proud to be leading the charge towards a more inclusive and equitable advertising industry.

Want to learn more about our platform and how we’re changing the game? Head over to spreadd.io, where our team will happily answer all your questions and show you how we do it at Spreadd.