How engaging content makes a difference?

Why create high-quality content?

When we talk about social media branding, it’s imperative to not discuss user engagement. If we look at the recent marketing stories and brand building steps, marketers and brands have had a strong focus on engaging users in some way as this helps spread the word and lets you understand your brand worth in the marketplace.

Let’s find out why user engaging content helps you shape your marketing strategy and how it keeps your audience connected to your brand.

Engagement is the answer!

Digital engagement is the space where your customers can connect with your brand and share their feelings openly. This could be via social media, email, website, message, etc.

This communication begins right from the moment a customer first interacts with your product or service and continues throughout the customer journey. Marketers and brands have to be proactive in this stage and carry out business communication with the audience in a frequent manner.

Here’s why building user engaging content is beneficial for your company:

1. Better content improves the user experience
2. Brings your customers closer to the brand
3. The buyers are treated as individuals and their problems are personalised
4. Improves the service and makes it suitable for your customers
5. Helps you go a step further in your product development and explore the opportunities
6. Leave a strong brand impression on your audience’s minds
7. Set an example for your competitors, which in itself is rewarding
8. Understand your user problems in a better way
9. Make the customer purchase again and again from you

How can you improve customer engagement?

Yay! So you can build your customer engagement in these 6 methods:

• Improve CX that improves engagement!

Check if your customer is stuck at any point while browsing the website, are they finding it difficult to navigate through the online portal, is there any system bug you are currently solving, etc. What are the important CTA options your customers look for? Are their requirements right up and easily accessible on the interface? Check your website UX and UI to understand and figure out the gaps and needs. Make a list of the issues your audience is experiencing and resolve them one by one and share your updates online via email or simply a social media status update.

• Make your brand relatable and relevant for your customers

The more you talk about customers, the closer you get to them. This is one of the easiest ways to get your customers to engage with your content. Get them exactly what they are looking for. Using analytical platforms like Spreadd you could understand which post performed better than the other and how well it resonated with your viewers.

• Talk to your customers

Ask out to your audience directly! Brands can now easily post questions on their social media handles, carry out quick polls, understand customer problems with first-hand details. You can make use of Facebook for branding questions, publish LinkedIn polls, post a query on the Instagram story or even use Twitter to reach out to your audience. You can even go live on your social media handle and interact with the audience in a one-to-one format, share the ‘behind the scenes’ of the brand, the efforts that are put through in the production phase, etc.

• Create special programs for customer retention purposes

Been a while you posted special offers for your people? Run a campaign with a purpose, have a defined goal attached to the campaign, set your measurable metrics beforehand, and go ahead. Examples could include paid marketing campaigns, email marketing campaigns, remarketing ads, display ads, etc.

• Use visual marketing tools!

There’s no doubt that images and graphics speak louder than plain text. According to Buffer, tweets with images received 18% more likes compared to posts without images. You can make use of tools like Canva, Photoshop, Pixlr and make your posts more appealing and easy to understand for the viewers. It simplifies the complexity and makes the conversation clutter-free.

• Listen to your customers

This isn’t just real-time listening, but knowing your customer requirements using effective social media monitoring and listening. Remember the Truecaller feature tweet posted by Pranav Sapra? Just one user tweet and the feature was added in the next update. This is how social media listening works!

• What does real-time customer support look like?

Is your customer support team catering well to the incoming queries? If you are using chatbots, are the options easy to process for an ordinary person? Is there any response delay causing the customers not to return? Once you figure out this problem, set up an urgent call with your marketing and support team and work towards bringing a solution! Did you know 52% of the customers have made an additional purpose based on a positive customer experience?

• Make your product attractive and appealing

You can do so by being open and genuine with your audience. Introduce some unique factors to your product, make it more affordable, customisable, educate your audience about the benefits, and build the best quality product among the present options.

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