How Hashtags For Social Media Marketing Work?

Hashtags are everywhere. Right from a new digital campaign to your friends posting an event update. Hashtags help in creating a unique identity to your content, using which you can retrieve your post at any time using the #hashtag.

On the other side we have seen the use of brand hashtags like #shareacoke by CocaCola, #takeabreak from KitKat promoted online.

Branded hashtags create a unique brand presence, making the brand relatable and social among the audience. Whenever you are posting content for marketing, it’s important to set hashtag strategies that help your post reach the right audience, build a unique brand awareness and also make it easy for the customers to keep a check on the campaign updates.

Uber’s #beyondfivestars is a brand hashtag example for you. This keeps the users connected, helps build brand awareness and as a brand you also get to know the real stories of your customers. (which can later be used for improving user experience further)

From promoting brands to movies, hashtag plays a vital role in social media marketing.

Take for example, if you want to know the latest updates of Dootha Web Series, you can log on to any social media space, type in #dootha and the updates will be displayed. This helps in clubbing the posts in one place by helping you filter out only the posts with #dootha hashtag.

Do hashtags help in marketing?

Absolutely they do.

With the use of a hashtag not only people but it also helps bots to categorize the posts accordingly.

And to explain more on how hashtags help for marketing:

• Helps in promoting your content while also improving the brand recall time. (how to make great hashtags coming up in the next section)
• With a hashtag you become searchable! Therefore create a unique hashtag that revolves your campaign or brand name and make your content discoverable for all.
• For social media campaigns. You can easily take a look at the posts generated using your branded hashtags to understand how well it performed.
• And last but not the least for discovering your target audience. Well, the more posts you see with the brand hashtags, the better clarity you get regarding your target audience and their expectations.

Therefore, hashtags are like the soul of social media which would definitely help you club your content in one direction and provide meaning.

Your Go-To Hashtag Strategies

Deep breath, pause, and breath out.

By this time we know we have been blabbering about hashtags but is there a go-to strategy that works perfect for any campaign or for a single-take posts.

Here are some tips you can check it out:

1. Carry out a # research

Carry a quick research on your niche and industry. Check out the hashtags majorly used related to your niche and use them wisely as per the need.

2. Check out the trending long-tail hashtags

Choose a not so popular hashtag instead of a popular one. This improves your chances of your post being visible to your audience. For example you can opt for #photographersofusa instead of #photographers. It’s long tail keyword and specific!

3. Follow hashtags based on your niche

Yep, you can follow the hashtags in your social media and keep yourself updated with the latest posts.

4. Avoid #one #word #hashtags like these!

Make sure you aren’t using one word hashtags and also other spammy ones like #like #tags #likeforlike etc. You can check out the banned hashtags here.

5. Create a brand hashtag and use it everywhere

If you have a brand hashtag in your mind and you want to trend it, then make it a point to use it in every content piece. Post it on Instagram stories too!

6. Collab with an influencer or creator

You can set up a collaboration with your niche-based influencer and create a unique hashtag and make it trending too.

7. Location based hashtags

And finally using location based hashtags will help your audience find out your service or brand on a geographical level.

That’s some of the best hashtag strategies you can use for your branding 101.

Did you like them? And you got more to add in this list? Let us know in the comments!