How influencers can grow their influence in the market?
Getting millions of followers, creating a lot of content, getting brand deals, getting free products and payments; these are some of the ideas we have in our minds when we see influencers online and think about becoming one of them! But, can you or me become an influencer on any platform?
Social media platforms were just to make new friends and get in touch with existing friends and family. But as time moved ahead, social media platforms have become more than these things. From promoting brands online to making authoritative personal profiles on social media, the influence of individuals is on a rise.
But, how can a normal person like you and me can improve their influence in the market and gain followers, or how can an existing influencer can grow their influence in the market? Let’s find out!
Find your niche
Just like starting a new business, if you want to become an influencer or want to grow your influencer profile on social platforms, you have to make sure that you are working on a niche. From technology reviews to fashion & lifestyle to making roast videos or streaming your games on the internet; we have a lot of niches to follow in current times.
When you start following a niche on a platform and start working in that direction, you make sure that your audience knows what your future posts are going to be. Although, it is not necessary to follow only one certain niche. There are many influencers out there that go out of the box and try new things & experiment with their profiles.
Try to do things differently, but make sure you do not forget to give your followers the best content every time.
Select the right channel
Selecting the channel is again an important task for building your personal brand and gaining a lot of followers. Once you have selected the niche, the next step is to select the channel/platform.
Ask yourself: who is your target audience? And where is your audience the most active? Tiktok, YouTube, Instagram, Facebook, Twitter, Twitch and whatnot, you name it and you have a lot of opportunities to follow. Choose the channel that lets you reach your target audience.
Understanding the content formats can also aid the ‘channel selection’ process. Which platform is the most suited for you in terms of content? YouTube is suited for longer videos, where Instagram Reels and Tiktok is great for short videos. Facebook and Twitter give you an opportunity to promote links, pictures and videos; Instagram similarly gives you access to post your pictures, short and long videos.
Find which platform suits you and your content type and start working on it.
Plan and execute
From a full-fat production house to micro-influencers, planning and executing items is really important. For most of the niches in influencer marketing, one cannot simply go out in the market and get things posted on their social media accounts.
Proper planning, production and execution is needed before going live. Along with that planning and execution, setting trends and understanding the emotions of the audience is also important, more on this later.
Stay consistent & creative
Consistency is the key to winning any battle. When it comes to increasing your influence in your audience, it becomes the primary part of your personal brand.
When you consistently provide content to your audience and engage with them, your authority and influence increases. Platforms like YouTube and Instagram also provide you with better reach and engagements when you are consistent on the platform.
Added creativity along with consistency can take your influencer journey a long way.
Content distribution
One cannot become an influencer by simply promoting their profile on a single platform only. Today, we live in a world where your audience is omnipresent. Once the content is produced, replicating it or making it optimized for other platforms and distributing it is also important.
If you are into video production, you can use the same content on other platforms as well, the same goes for blogs, images and microblogs.
Growing the network and community
Nobody can win a battle alone. Content collaboration, building and growing with a community or network is also as important as generating content itself.
By joining local communities and networks of other influencers, you would be able to gain the benefits of collaboration, brand deals and growing together.
Serve what your audience wants
Many people make a mistake of serving what they want to serve. As an influencer, you have to make sure that you serve what your audience wants to see or where they would give you the most amount of attention and engagement.
It’s just like making your next business deal, you have to be alert and have to understand what your prospect is looking for from the deal you are offering.
Engage with your followers
Replying to the comments and giving reactions to your audience would make them feel special and connected. You can only influence people when they trust you and share a bond with you. If you simply keep spreading your content and do not interact or engage with your audience, you would slowly start losing the trust in them and eventually end up losing a huge chunk of your audience.
Try to react to their comments and make content about what they ask or suggest to you.
Stay up to date
Staying up to date is really important. If some online game or local product is picking up pace, you have to make sure that you surf that wave to give benefit to your influencer account. Without that, your audience would feel left out and they won’t be able to build that relationship with you.
When your competitor or a celebrity is promoting something or trying to gain attention from a certain topic, try to gain something for yourself as well. Make sure you do not end up making political statements or some weird choices, which may harm your profile.
So, on and on, practice will make things perfect. A bit of research, some proper planning & execution and a good relationship with your audience would help you to increase your influence in the market.
Keep experimenting and learning things, all the best! Visit Spreadd.io to know more about an innovative influencer marketing platform, now!
