How to make your YouTube videos more visible?
YouTube, a platform that has helped a lot of creators to build their successful careers on it. Also, a place where you can find typically anything from learning a musical instrument or even cooking a new recipe.
But, research suggested that there are at least 500 hours of content uploaded on YouTube every minute. And to get visibility on your video from your target audience is a challenge.
You might have the most original idea in the world or might have invested in the best video editing and publishing techniques. But, if your users cannot find your video links, you won’t get any views in this competitive space.
Here is the ten-step guide for you to increase your video visibility to the audience.
Work on the Keywords
Not only blogs and social media posts, keyword stuffing in the YouTube video title and descriptions is also a good practice.
We all know that Google’s search engine also indexes the videos from YouTube in the explore sections and you get video results for normal search queries as well. Thus, making a balance of using keywords in the content is very crucial.
While choosing the correct keywords for your videos, do some research on the web and on YouTube itself. Mostly, a lot of users are looking forward to seeing your video content, but they are trying to search from a very different way and using a different keyword. ‘How-to’ videos, educational content, travelogues, tech reviews, coding camps and others are some of the types of content people are trying to view every day.
Try to fit in those spaces or if you have your niche already selected and booming, go ahead by putting your unique but identifiable keywords with them. This would make sure that you get visibility in the search engines and YouTube suggestions as well, while a similar video is played by someone.
Use the video description section
YouTube has an amazing feature and flexibility for the creators. What you cannot mention directly into the video title and thumbnail can be now included in the collaboration mentions, music credits, affiliate links or even making your video SEO optimized by filling up similar keywords and search queries in the video description section works.
You can always do A/B testing while writing video descriptions. Avoid going for one-liners or skipping detailed video descriptions. Do try to include things like what that video is about, who are the actors, producers of the video and even the intent of the video. This way, your audience will be able to find you in multiple possible ways.
Add tags in your videos
YouTube video tags are one of the most important metadata for your video discovery on the platform. When you add proper primary and secondary keywords in the video tags, you get your videos on the discovery sections sorted.
Most of the users finish one video and then jump onto auto-suggested videos. By using proper meta keywords, your chances of getting views increase drastically.
Subtitles are the need of an hour
As the consumption of video and OTT content is rising, the limitation of consuming a single language content is gone. While the Korean film Parasite won Oscar awards, we know that the platforms like YouTube are the window for the world to consume multilingual content online.
Thus, you should make sure that you provide the subtitles on the video. Even if you are recording your video in a typical local language, try to convert the subtitles to English. YouTube’s tools will automatically translate subtitles into different languages and you will be able to share your videos in other regions of the world as well.
Customized thumbnails
Thumbnails, the small pictures your audience see even before reading the entire title of your video content. Thus, you have to make sure that your thumbnail also suggests the same thing that you are going to show in the video.
You can also make custom thumbnails where you can write a couple of details about your videos and pointers.
Ask for likes, comments and subscriptions
Videos are the only way of content that can give you a chance to ask for likes, comments and subscriptions. Do not be afraid to ask for the same. More likes and longer video watching durations make your content reach a more subscribed and unsubscribed audience.
While you try to interact and engage with your audience to get likes and comments, do make sure you do not end up bugging them with such requests a lot of time in the same video again and again.
More video retention also increases your video visibility to other audiences on the platform. So, make sure you let them stay on your video via various storytelling methods.
Use the YouTube tools — Channel memberships
YouTube Membership Tools helps you to create multiple ways of interactions with the audience. With the help of YouTube memberships, your audience can manage paid subscriptions with you to gain access to premium exclusive content and extra features.
Do use such features the platforms are promoting to gain more engagements on your channels and videos.
Create playlists and optimize it
Creating video playlists helps creators to make groups of similar video content on the channel. Thus, if the audience with similar interests come on your channel or are trying to find out videos on the general YouTube search, they can see your playlists as well.
Also, if you group similar videos together on the same channel if a user wants to share it with their friends, they will be able to share the video series with ease.
Optimize your profile page
Your profile page and about page helps to identify your audience, niche, your contact details, and important stats like total subscriber counts and your social media profiles.
Do make sure you describe what you do properly on the about page of the channel. This way, any brand can set up an influencer marketing campaign on your channel with ease. Try to stuff your niche keywords and use peer analytics to make it perfect.
Do collaborations with other creators
To gain a spike in your video views, you should consider collaborating with other similar channels and independent content creators.
While you and the other creators might have their independent niche and audience already created for the audience segmentation and even have separate engagement rates; while collaborating together, both of your channels get an opportunity to interact and engage with each other’s audience at the same time. Thus, it would help you to improve your subscriptions and increase views on your content.
Collaborations of tech YouTubers, business YouTubers, gaming and comic YouTubers are some of the successful examples of it.
Actively engage from the community section
Just like the membership feature, YouTube also has an option of the community tab. Where you can interact with any of your audience without any fees or extra charges.
When you are working on a new video script or are going to release something soon, maybe you want to take an opinion poll or want to share some sneak peek of your video process, you can post activity there and keep your audience engaged meanwhile you work on that video production.
Conclusion
So, these were the top ten simple ways to increase views on your YouTube videos and get visibility in the audience you are targeting. If you are using any one of them or have your own unique way to promote your videos, do share with us!
