Esports and Merch — What should you be selling?

Rod Oliveira
Spreadshop Magazine
3 min readApr 25, 2018

Esports and merchandising — that’s a winning combo right here! When Esports teams started selling merch to fans, they soon realized the potential of a threefold benefit. Next to the additional income, fans get a tangible item they can wear to show the rest of the world what they are excited about. And all of this contributes to making your Esports brand more popular. Well, ain’t that nice!

Easy Merch for Esports Fans

Do you feel like selling merch for your team or your Esports brand? It’s not as difficult as you would think. Actually, it’s dead easy. You can open a Spreadshop and have your apparel ready to sell faster than a pentakill. You have full control over the look of your shop and what items you want to sell. Because only offering the classic Esports team jerseys to fans doesn’t necessarily work as these tend to be quite expensive. What you can do, though, is using regular t-shirts, hoodies, hats, posters and mugs as an alternative to cater to the needs of your fans.

Also, pay attention to the designs you choose. The team logo alone may not offer enough potential to wow the masses. It’s a good idea to let your Esports team take center stage, e.g. by creating fun memes, team slogans or playful graphics. If you’re not that well versed at creating graphics yourself, Spreadshop’s Premium Design Service is what you need. You’re going to get a fresh professional design service that will make your rivals green with envy.

Your Products for Esports Fans

Feel like pulling a fast one on your competition? Then choose products that set you apart from the masses. The following products are well worth considering:

> Hoodies — exactly what people are looking for at least 6 months per year.

> Mugs — designs for mugs are a people’s favorite when it comes to friendly banter in the office and at home. A great occasion for fans to show allegiance to your Esports team!

> Hats — trucker caps, beanies and wooly hats complement and complete your look. Best of all, they come in unisex sizes and are very popular all over the world.

> Tank tops — what people are looking for when the heat of the summer takes a hold of all of us. Put up a few tanks up for sale when the month of June pops up on the calendar to keep your shop cool and fresh. Customers will get an extra incentive to buy seasonal clothing, and that’s a good thing.

> Posters should, of course, also not go amiss. We’ve just launched posters days ago and they are one more awesome product to make your designs memorable. Your fans will crave for them!

If you’re not sure where to start and what to offer, asking your followers will help you get valuable insights. The good thing about print-on-demand orders is your ability to try out different product types yourself without having to invest any money upfront. Offer a good mix of products for smaller budgets and top-quality gear for those wanting nothing but the best.

Join top gaming brands, streamers and Esports all-stars and set up your Spreadshop in just a few clicks — you should give it a go!

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Rod Oliveira
Spreadshop Magazine

Passionate marketer and entrepreneur by day, dreamcatcher by night. A dude who writes about everything. Games, innovation, leadership, growth hacking and more.