“Brand awareness” reflects the degree to which customers or potential customers can identify or recognise a brand and correctly associate the brand with a specific product or service.
there are billions of brands in the world, all seeking public attention and business. As such, it can be difficult to get your voice heard, especially if you’re a new small brand trying to compete against the more established large corporations. Your product may be excellent, but of what use is having an excellent product when people don’t know you exist? This is why you should promote your brand.
In this article, we’ll be considering six ways in which you can improve your brand, making it visible and catchy to the eyes of customers.
Step 1. Provide exceptional service
It’s quite obvious: Treat your customers well and they’ll keep coming back. There are companies that are outstanding and renowned for their customers service.A simple search online turns up many stories of how these companies go above or beyond expectations to really please their customers
There is a good reason those companies go out of their way to make customers happy. The reason is that Happy customers tell their funds and collegues about their great experiences. This in turn promotes awareness off the brand
Step 2. Be real
To promote your brand, you have to include the idea that your company strives to be as authentic as possible . Remind your customers that there are real people behind the brand. After all, good customer service influences the degree to which customer and prospects trust your brand. when responding to your emails, speak in a personable friendly voice admit faults and accept responsibility, decisively and with clear humility.
Step 3. Be consistent
It is difficult to promote brand awareness when your brand is inconsistently designed. spend sometime to do a complete brand audit. work with designers and developers to refine an existing brand and fix what is missing or in conflict. Brand consistency is about building a stable, dependable and reliable experience for your customers and take to note that stability helps customers from stronger connectivity which raises awareness.
Step 4. Optimize your website
We all know “first impression counts”. A website optimized to grab the attention of your target with search engines in mind, will help keep traffic flowing to and staying longer on your site eventually converting to customers.
Steps to do this include;
- Design of your website
- search engine optimisation (SEO) — optimising your site using keywords , title tags , images, hashtags.
- Conversion rate optimization (CRO)- converting website visits to actual sales using methods such as, persuasion messaging and testimonies and providing a good clear customer journey.
Step 5. Tap into your audience emotions
Just like “Nike” , other brands also use emotion to appeal to an audience . If you put out high quality, educational and thought leading content, it will be shared by your followers even if its not on Tv.
If you can gain a loyal follower base and turn each follower into a ‘brand evangelist’, they will take care of your ‘brand awareness’ for you . But if yet ,where do you start. Let your content connect with your audience emotions. Great content that tells a powerful story can attract or change powerful story can attract or change people’s perceptions about a brand
Step 6. Referrals
“Word of mouth” is a powerful influencer and this has the potential to spread across the internet at great pace. Customers who refer other people to patronize your brand are the strongest pillars to boosting your brand awareness
Ways to gain referral include;
- Customer service — Actively engage your audience throughout their interaction time with your brand and also use any feedback to help shapen your strategy
- Incentives — You can boost customer recommendations to friends and families by offering incentives.
Ultimately to ensure a product or brand market’s success, awareness level must be managed across the entire product’s lifecycle.
