As a consumer you’ll see outdoor advertising almost every day, although these days it gets harder and harder to actually grab the attention of the average consumer, but with the help of technology. We carry in our pockets enough technology to give us access to the world’s knowledge. Technology affects us in all aspects of our lives and will become even more amazing in years ahead. It’s only natural then that technology in sales, marketing and advertising advance at a similar rate changing the way these fundamental business process are performed.
Now let’s talk about outdoor advertising!
Outdoor advertising also known as “out-of-home advertising” is basically advertising that reaches the consumers when they are out of their homes. Types may include: billboards, point of sale display, transit advertisement (Taxi, buses, subway).
What effects does technology have on billboard advertising? Well as usual there’s the positive effect as well as the negative effect. In terms of positive:
Level of coverage is wider
Technology has expanded the level of coverage for outdoor advertisement through, take for instance, transit advertising — is an important medium of reaching an audience of all ages, backgrounds and incomes. You are not just addressing the riders with these moving billboards; you are reaching families and professionals in their cars, students on their way to campus and tourists finding their way around town.
But this could also be a disadvantage if the companies are unable to control the kind of content they release.
Builds your brand
Technology has made outdoor advertising ideal for those searching to create immediate awareness for their company. By creating a billboard you are personalizing and enhancing the credibility of your brand when it’s been seen repeatedly by individuals on their way to work, then it will begin to stick with them.
In conclusion, technology has made most things around us interesting and this has created a means to enhance business by improving outdoor advertising.