Everyone wants to be respected in life, but the reality is that no matter how special or gifted we may actually be, each of us has to earn that respect. The best way to start earning respect in your marketplace is to increase the value of you brand. Your company’s website is an important part of your business. It provides online customers with a way to interact with your company. Therefore it is essential that the site is attractive, easy-to-navigate and well designed. It is well worth to invest time, money and efforts into developing at top-quality site that actually reflects your business. When designing your website from scratch or redesigning your existing website, you need to consider some basic elements
Elements of an excellent web design.
Even if you lack experience in web designing, it isn’t hard to recognize a good web design when you see it. Whether you’re building from scratch or you want to use template, you should keep your eyes open for these components of good design;
- A well-defined grid structure.
- A professional design.
- Intuitive navigation.
- Colours and images that compliments your design strategy.
- Brand consistency.
A well-defined grid structure
The term “grid structure” basically refers to the way that the page itself is laid out. It can be seen as the underlying foundation of the website. In order to see this underlying grid, you need to look at how the content of the website is spaced; whether the margins are equal on each side of the page and the likes. Spend more time looking at professionally designed website to try to identify which grid structure they use.
A professional design
This typically comes down to the amount of money you want to invest in the project. If you are an amateur in web designing, the steps involved in creating a professional website may be intimidating. If you are working with a small budget or if you prefer to be in charge of everything yourself, you can try to design your site on your own keeping in mind that you’ll need to invest a lot of time learning about web design before you can create a site that is good enough for your business. So why not save the stress and employ a professional web designer that allows you get a customized site that helps prevent a professional online image. It may cost more, but the extra bucks will be worth it because your brand will have a standard image and make a strong impression to visitor and prospective customers.
Intuitive navigation
Visitors need to be able to easily find their way around your website. if someone lands on your website and cant figure out where to click to find the information they are looking for, they will simple leave and visit another site instead. This makes your navigation structure a very important component when designing a website. You can start by coming up with a flexible easy-to- understand navigation structure for your content. Next, identify the steps you want your visitors to take after they land on your site. Then come up with a navigational system that helps them interact well with your site to boost their customers experience.
Choose colours and images that compliments your design strategy.
Multiple studies have indicated that colours have great influence on your customer’s emotions. colours also have an important part to play in any design. This is because it is the first thing your visitors see when they open your webpage. So you should consider choosing a colour scheme that soothes your visitor’s emotional satisfaction. The colour scheme can either be preference by age or gender. Although people may not respond same way to colours as different colours carry different emotions, this is why it is germane to place your audience personas at the fore front while carrying out your web design.
Brand consistency
Your website should tell the story of your brand . Just like the leaves on a plant are consistent (same colour), the design of your website should be consistent with your companies branding, so when someone lands on your website they instantly recognize that it belongs to your business. Consistency is of key importance when building your brand. If your company uses special fonts, consider adding them to your website design as a means of reinforcing your brand. However websites are like plants and as the market changes, your website needs to evolve with it. Just like plants, your also need to feed your website with modified codes and contents keeping your brand design unique to your company alone .
A practical example is the Y-7 yoga website. Their yoga studios are lit with candles and use mantras inspired by hip hop music. The website itself picks up on this, helping to carry the same theme into the online world. This helps to create consistency of its brand (studio lit by candle) and shows the brand is also evolving (mantras inspired by hip hop music). This strengthens connection between the online experience and the in-person experience, helps solidify the companies brand.
Finally, I hope these important website design tips would give you a better insight on your company’s website and with the right application , your business would level up in the right direction.
