“The eyes” they say, “are the windows to the soul”. A well designed website becomes catchy to a person when he sees it for the first time, but content has a major role to play in keeping those eyes fixed to the website. So we’ll be talking about the role content has to play in good web development.
Content
Great content brings out the best in a website because a website that is well developed immediately says you care about little details and that you want to contribute some fun and some excitement to the consumers. According to Brian Solis, media strategist and bestselling author: “Today’s web is an endless 24/7 cycle fed by content and social action”. Good content is what makes your website stand out and delivers the right message to the minds of your customers.
Possible pitfalls of having poor content on your website includes
- It Fails to Attract Customers/Visitors: This is a common and obvious disadvantage for those who are not investing on a good web content. Basically, nobody would like to spend their time on websites that are boring or bad looking I’m sure almost every one of you would like to explore websites that are cool, have quality content and are visually appealing to the online public. The failure to attract visitors will reflect on the ability of the website to draw traffic.
- No Clear Details: Most websites with poor content tend to give poor details to the online public due to the fact that they are not organized. As a result, potential clients may lose interest as they do not get any clear details on what to do in terms on how to navigate the site because it is not properly developed.
There you have it! The use of quality content has become essential ingredient in creating awareness, serving customers and generating referrals. Good web development which results from having “detailed design” and “carefully structured content” works hand-in-hand to develop a cohesive branding message. A great website can’t have one without the other.
Finally, “great content” and “good web development” are like the Ying and the Yang, both are perfectly balancing on one another. Developed website creates a strong first impression and great content intrigues you audience and gives measurable results.
