Product Attribute — Must feature in ecommerce to boost sales

What are e-commerce Product attributes

Product attributes are the set of specifications that define a product. They include name, colour, size, type etc that gives precise information about the product and enables shoppers to find, compare and choose products. Providing an accurate profile of attributes helps inform the customers of whether the product is or isn’t what they’re looking for.

Examples of Product attribute

• Name
• Brand or manufacturer
• Size or dimensions (in different units of measurement)
• Weight (also featuring different units of measurement)
• Variants (colours, styles, scents, flavours…)
• Components, materials or ingredients
• Technical characteristics (depending on the product, such as energy consumption, nutrition information, sizing…)
• Quantity (if several units or components are included)
• Country where it was designed or manufactured
• Price (and possible discounts)
• Safety measures

What is the significance of Product attributes in e-commerce?

The right product descriptions and attributes in place can give you exactly the boost in sales conversions that you’ve been striving for. With more customers opting online for a comfortable and low-effort shopping experience, the focus of every retailer is to ensure they provide quality service to shoppers. E-Commerce product attributes play a significant role in reinforcing your brand value. Product attributes are not just about the general description of a product, but it adds value to your products that makes it unique.

Optimize your product attributes to make your products stand out

You need to optimize your product attributes to enhance visibility with accurate product information. It helps refine search results so people searching for a particular item would be more likely to find it in your shop. Here is how we can optimize:

Group the attributes

You can group all attributes in your catalog based on physical and technical specifications so that vendors or e-commerce owners can define the products with precise descriptive data to meet customer specific searches and queries.

Set attribute types

Attribute types such as Boolean, decimal, multi select etc ensure data quality to specific attribute so that no unwanted information can be added to that attribute.

Create high level attributes

This provides a pre attribute setup for your item without wasting time to create an attribute list each time you add products. Suppose an e-commerce store has shirts from different brands to sell. all of them will be sharing similar attributes like color, size etc. it would be difficult to create attribute columns each time you add a product. In such cases creating high level attribute structure in the catalog helps define specific fields that resonate with the customer.

Create composite attributes

Some specifications can be combined together in a single attribute instead of a separate column for each. For instance, width, breadth and height can be presented in a single attribute “Size”. So, it helps to make a well-structured attribute set.

Restrict access to attribute

Access to set attribute lists for a product has to be provided to e-commerce admins or vendors that decide who can view and manage product information. This avoids unwanted confusion and ensures data quality.

Benefits of product attributes in e commerce store

Enhance marketing strategy — E-Commerce owners or vendors use product attributes to be informed about the growing trends and make informed decisions about their inventory and more easily identify growth opportunities.

Well-structured product catalog — Product attributes help keep your product catalog well-structured and organized.

Improved customer convenience — With rich descriptive data customers can compare to the other options and decide whether it suits them or not. It gives an amazing shopping experience.

Enhanced SEO — Well optimized product attributes let you build a competitive standpoint as it makes your products searchable on the SERP and boosts SEO.

Increased transparency — Accurate and holistic product description makes brands more transparent to the customers thus providing partly physical shopping experience.

Conclusion

Product attributes help you highlight all positives of your products and make your brand stand out among competition. Spurtcommerce e-commerce solutions offers you such product attribute tools that play a prominent role for any e-commerce store to attain excellence in the digital space.

Please follow the link to know more details:
https://addon.spurtcommerce.com/details/product-attribute-marketplace-edition