Product variants, an user friendly tool for a superior e-commerce experience

When we shop online we can see the same products available in different colors, sizes or patterns. These combinations of options are called product variants. Product variants are the individual variations of a single product each with different product attributes like color, size grouped together under a single parent product. For instance, for a shirt with 10 colors and 4 different sizes, there would be 40 possible combinations, if each of the combinations is placed in a separate product page requires large data feeds, going through all the pages to find the variants is time consuming and inconvenient for customers. Product variant helps in such cases grouping all the variants to the parent product on a single page.

Product variants in e-commerce is a user-friendly tool to manage all different variations of a single product on a single product template. It enables e-commerce owners or vendors to add multiple variants to a product with minimum effort and makes it easy for customers to find and compare products at a glance.

In this article let us discuss how product variants work to manage your e-commerce store in a very efficient way.

Benefits of Product variant in e commerce store

Well Optimized Product Catalog Management

Product variants tool enables optimized organization presented in an intuitive, compact, easy to see all variations of a product on a single page. Suppose an e-commerce store has t-shirts in different colors and sizes to sell. Building a product catalog with separate product listings for every size/color is not only a tedious task but also impractical. The simplest way is to create one listing for the t-shirt and then create a variation for size and color- for the customers to simply choose the desired color and size from the drop down list or check a box with size/ color.

To make customers easily discover variations of a product the page must clearly show the corresponding swatches below the product’s entry on that product listing page. Each variant is added with related images as far as concerned with attributes like color or pattern. For instance,just writing ‘blue’ for a dress won’t tell the customers which shade of blue it is. An image helps in such cases.

In e-commerce solutions like Amazon, flipkart you can define your variants, as long as you need an existing attribute to define each one. For example, suppose in the case of apparel, you can create variants as follows:

Blue shirts

Small blue shirts

Red shirts

Medium red shirts

Green shirts

Small green shirts

Medium green shirts

Each variant is added with relevant images and unique SKU’s grouped under a parent product. Each variant can have a list of SKU’s that share the same attribute. For instance,for a different size of shoes in red color, a list of SKU’s can be generated under the red color shoes variant. A well organized product variant shows your e-commerce store is well stocked that reflects customer needs.

Enhanced user end experience

A single product page for a product and all its variations makes it easy to know about all the available choices and navigate between them. It reduces the additional work of browsing the entire catalog for all the variations. With variants, there is a higher chance your customers will find the exact item they are searching for. This provides a hassle free much more engaging shopping experience, less time and effort in the selection process.

Enhanced inventory management

Product variant enables business to determine how many different variants are available for a product. With barcode,price, inventory and stock availability can be set for each variant. When the availability of stock is clearly known you need not cost on promotions for products which are out of stock. Product variant helps efficient inventory management and thus helps sales for individual products.

Increase conversion rates

If you have a set of products that are similar but come in different colors, styles, or sizes, you can place them on the same product page with a variation. These variations show consumers compare related items and discover all variations on a single page. In addition to grouping product listings for easy viewing, variations combine ratings and reviews to a single listing, for instance, if a pink bag has 50 reviews and a yellow bag has no reviews, the 50 reviews will appear on the yellow bag listing. For the item to go from having no reviews to 50 reviews can improve SEO rankings and conversion rates. With variations, you can increase demand and grow sales since customers will see every option you offer.

Promotion marketing management

Product variant enables variant level promotions and activities. For instance, if you are selling two different versions of the same product, and one is driving a significant amount of traffic, ranking well in search, and converting a high number of customers while the other is not, you can level the playing field through the use of variations. Your top product will show up in search results, and the rest of your variations will appear when a customer clicks that product. This means you need to have rank highly for one version of your product without wasting investments on other variants.

Conclusion

Product variant enables your e-commerce store to display products and all its variants well assorted. Spurtcommerce e-commerce solutions is one such offers you greater selling options with more variety and highly configurable for different variations and product types. You can smoothly integrate with your e-commerce store for superior e-commerce experience.

Please follow the link for the details on how to integrate it.

https://addon.spurtcommerce.com/details/product-variant-community-edition