Here’s what we think about Yelp for business ‘15 marketing tips for small business success’
Visibility for any business owner is essential for the growth of the business. As a small business, you may not have an unlimited number of funds to pour into your marketing strategy. Don’t allow a limited budget to get you down. Established brands may have more money but you may have the best marketing strategy in town. Creating value through content marketing can position your brand as an industry leader. In this article, we review Yelp’s 15 great marketing tips that are beneficial for small businesses. You’ll definitely learn a thing or two.
11 Cost-free marketing tips for small businesses
Even if you’re starting a business, you can implement great marketing tactics without spending a dime. The article suggests 11 cost-free marketing tips that you can implement with your team.
1. Turn leads into customers with drip campaigns
According to Yelp, a drip campaign is a sequence of emails that send automatically on a scheduled timeline when triggered by a preselected online action that you choose. In simple terms, this means consecutive emails that you receive because of one selected action. For instance, if you own a yoga studio, you could have a welcome email instantly sent when a new lead joins your email list. Over the next week, they may receive emails introducing them to your instructors, describing your class offerings, and offering a free first class.
Drip campaigns keep your leads (prospective consumers) engaged when they’re actively in need of your products. Drip campaigns are easy to create, by using email marketing tools that offer automation and free plans. After that, emails will engage your leads without much extra effort on your part.
2. Re-engage customers with email newsletters
Email marketing is the best way to achieve customer retention. By sending valuable content, you can keep existing customers coming back.
Newsletters can be weekly, monthly, or bi-weekly. Build loyalty by regularly updating customers on your business, current promotions, industry news, and more.
3. Offer value through blogging
Blogs are great content marketing tools that allow you to position yourself as an industry leader. You need to write about things that are relevant to your target audience. By providing in-depth knowledge that answers specific questions you gain the trust of your target audience.
To ensure your blog reaches the right readers, use Search Engine Optimization (SEO) tactics.
4. Optimize your site for the best results
Another key SEO tactic is web optimization. Search engines take not only your content on your website when determining your rank; they also consider how easy your site is to use. Having an easy-to-use site is a great benefit. Make sure your site is mobile-friendly, your navigation is well organized, and your webpage loads fast. Also, an easy-to-use site allows your clients not to lose interest in the products and services that you offer on the website.
5. Boost engagement with video content marketing
Facebook and YouTube (two major platforms for video) are the world’s most popular social networks, while Tik Tok is quickly rising.
You don’t need professional video editing skills to take advantage of video content marketing, all you need is a smartphone camera to record video content for your business.
6. Start conversations with social media marketing
Social media is a very important marketing tool, which 4.48 billion people around the world use. From Facebook and LinkedIn to Twitter and Snapchat, social media platforms drive conversations, which helps build brand awareness and relationships with clients.
Beyond publishing posts that are relevant to your audience, make sure you’re engaging with potential clients. Respond to comments and direct messages, share posts you’re tagged in, join relevant conversations, and in general, make sure you have an active page.
Social media marketing is a great way to reach a larger audience and also really connect with your existing clients.
7. Generate word of mouth with a referral program
Recommendations are still one very good way to bring in new customers for your business. Even with the power of the internet word of mouth marketing is still a powerful marketing tool. More than 80% of consumers trust recommendations from families and friends. Email marketing is a great way to ensure referrals. Use email marketing tools to automate a follow-up email request within a day or two after a client buys from you.
8. Amplify satisfied customers with reviews
When clients give you positive reviews online, they’re referring thousands of people to you at once. Good reviews encourage new clients to do business with you and create a larger client base for your business
9. Partner with local businesses
One way to reach your target audience is by partnering with other brands that provide similar services as you. It’s good to work with a reputable brand to generate more referrals
10. Build a brand that sells itself
Excellent branding is very important for any business. A consistent brand experience can help you gain loyal clients, build trust and help consumers remember your business.
11. Enhance your marketing with a CRM
Customer Relationship Management tools help you organize your client contact information. With a CRM, you can offer a seamless, highly personalized client experience.
Cost-effective marketing tips for small businesses
If you’re on a budget as a small business, there are cost-effective ways of expanding that guarantee a return on your investments. According to yelp, here are 3 cost-effective marketing tips
Reach your target audience through paid ads
Work with Micro-influencers
Improve ROI through text messaging
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