Building Bridges, Not Walls | Ink Times | Issue I
On Redefining Business Competition
With the harrowing news coming from the USA right now, we are choosing to take to opportunity and ask you to help out in any way you can. We wanted to offer you a choice of organizations you can donate to and petitions you can sign. You can find resources here as well as at the end of this newsletter.
These last few months have been transformative, and most of us have gone through a rollercoaster of emotions. There is a good side to these events, and we’ve taken upon ourselves to make it visible and bring it to the forefront of the discussion.
This period brought upon us a wave of business reinvention, mindset change, and transitioning from competition to collaboration. With this new series, we’re aiming to bring you a blend of insights from the business world and snapshots of fun from our day-to-day lives.
Every two weeks we’ll deliver you with the weeks’ most essential market news, a comprehensive induction into a specific topic, and bring you the latest from the business and startup world. We’ll let you go with a familiar segment for those who have previously followed our Inside Out Journal, Inside Stories, where we’ll put one of our teams to the challenge and see what they come up with.
This week, our topic is Marcom Strategy and we’ll explore some of the most successful and clever campaigns from the pandemic, how to connect your product to your customer, and a bit about mood marketing.
Market Pulse
We’re aiming to get you up to date and on your way with this snapshot of the previous two weeks’ most interesting content in the land.
Who needs physical events, anyway?
Not Amazon, that’s for certain.
Chasing Marcom
We’re on the lookout for the most genuine and representative way to reach our audience, and these articles are more than a good start. Mood marketing is key to being able to cater to your audience’s needs and wishes.
The Pandemic has provided us with an opportunity to reinvent how we advertise. The world is switching gears from the type of advertising that until the beginning of the pandemic we had taken for granted, to fostering an environment of intimate connections with members of the audience. Marcom needs to be a comforting presence that brings hope for the future, now more than ever.
The World of Startups and Businesses
Big and small, we’re taking a look at how companies are operating and what they’re doing to keep on top.
Sometimes small-scale is the perfect scale.
A guide to live by, if you will.
There are some positive outcomes from the global crisis.
Good to know
Facebook launched a Business Hub that offers support, opportunities, and resources for small businesses.
You should take a look at the very insightful Tesla Motors 2019 Impact Report, which came out this Wednesday.
Inside Stories
We asked our Macom Squad to tell us what their favourite established company and startup were doing during the Pandemic. We are in for a fascinating ride, curated by our Marcom fairies.
You can subscribe to Ink Times here.
A note from the editors
In this never-before-seen segment, we’d like to address the current political landscape. There are no words to alleviate the pain brought by injustice, but we’d like to ask you to not let anger overwhelm you, to turn this angst into something good, positive. Only by acting together can we reach real change.
We’ve prepared a series of resources, including places to donate, petitions to sign and a few ways to get educated on the matters of racial disparities and historically unjust treatment.
Organizations
- NAACP Legal Defense Fund
- National Police Accountability Project (NPAP)
- Minnesota Freedom Fund
- George Floyd Memorial Fund
- Black Lives Matter
- I Run With Maud
- Black Visions Collective
- Reclaim the Block
- Communities United Against Police Brutality
- American Civil Liberties Union
- Campaign Zero
Petitions
Local representatives of the state of Minnesota
Get educated
Explore best-in-class digital product delivery. Start your game-changing journey today!
