The Architecture of Direction | Ink Times | Issue 2

On Having a Business Purpose

Squid40
Matt Breakwell
5 min readJun 26, 2020

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This week, our topic is Design and we’re taking you down the UX/UI road to explore some of the week’s latest news from the marketplace. We’ll jump on the Startup and Business carousel to see what’s bubbling there and we’ll end this issue on a creative note, with a little challenge for our Design Squad.

Market Pulse

We’re aiming to get you up to date and on your way with this snapshot of the previous two weeks’ most interesting content in the land. The news is sizzling hot and just out of the digital oven.

Are you Secure… ish?

Penta Information Technology Services’ team came up with a clever Phishing quiz to help you navigate the murky waters of potential scams. You’ll get valuable tips from their experts while acquainting yourself with the intricacies of these schemes and how to detect and deflect them.

More quizzes from Penta on IT Infrastructure, having remote-ready IT, and work from home security here.

Chasing Design

In this issue, we’re tackling design and all the wondrous things that come with it. But first, we’re starting off with a bit of inspo.

Creativity boost acquired! Now, to redefining expectations and anticipating needs. The purpose is key in design and in business, so we always create with a goal in mind. Let’s explore some of the little things you can do to bring a bit of extra to the table:

Procrastination can sometimes play in our favour, and maybe we should let it?

We’re polishing off this section with a fun creative exercise. Imagine and reimagine, right?

The World of Startups and Businesses

Big and small, we’re taking a look at how companies are operating and what they’re doing to keep on top.

Trouble in paradise?

If only overtaking Twitch was just about bringing Ninja on your platform.

Advice no one asked for but you might need

We’re here to provide you with great business context and insights.

Inside Stories

We’ve challenged our design team to pick and choose their favourite campaigns. Let’s compare and contrast, shall we?

Explore best-in-class digital product delivery. Start your game-changing journey today!

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Squid40
Matt Breakwell

A digital & software incubator building digital products for inspiring people & teams.