Anti-Valentine’s Day Campaign for Europe’s Most Innovative Museum
What happens with a love lock when a relationship ends? How to take it down? We provided a solution in a campaign for world famous Museum of Broken Relationships.
2015, portfolio work
In accordance with its mission to find a home for the heritage of broken love relationships, the Museum wished to encourage everyone who broke up to also cut off their love locks and set their heart free symbolically, and at the same time physically unburden the bridges and other love lock carriers for new happy relationships.
The bolt cutters have been installed on the same day in Moscow, Vienna, Berlin, Hamburg, London, Antwerp, Zagreb and San Francisco. Symbolically on the day of love celebration, the Museum wanted to send out a global invitation to creatively break bonds with the infamous love past.
Check out the case study.
Find out more about funny and heartbreaking stories you can find in Museum of Broken Relationships.