Best European App for Tourists

Ever wanted a city guide who will show you awesome spots known only to insiders? Zagreb Be There is an app thet offers a gamified experience while you reveal Croatian capital’s lesser known gems.

portfolio work 2013–2016, client: Zagreb Tourist Board

We made discovering Zagreb easy; choose a path you want to explore, check in at locations, share your pics using the hashtag #BeThereZagreb, and claim your reward. Zagreb Be There, multiply awarded app, is available for iOS and Android devices.

A lot of research went into choosing some of the most interesting places in Zagreb and compiling them into thematic paths. We made this app especially for backpackers who swarm Zagreb in Summer. They are young and they go nowhere without their smartphones. We picked unknown and indie places they’ll be interested in and added a gamification factor to the experience. Users choose a path, check in to places and unlock rewards when they finish a path.

We spent a lot of time on content design, finding spots that will satisfy and intrigue young Zagreb visitors and presenting them in short texts that tell the spots’ story. If you join them, you can choose between five specially designed paths. You can stroll off the beaten path and explore Zagreb’s artsy and underground scene via the Indie Zagreb path, leading you to quirky clubs, unique museums and amazing street art.

If they’re even more adventurous, take the Hidden Spots path and go to places only Zagreb insiders know about. Find a unique monument dedicated to a brave dog, take a photo of a water pump that looks like a famous pop singer, or release your inner tomb rider deciphering symbols at Jurjevsko, the abandoned graveyard.

You can also discover the solar system within Zagreb. Nine Views is an ambient installation by Davor Preis which, together with the sculpture The Grounded Sun by Ivan Kožarić, makes a consistent model of the Solar system. Choose our Space Explorer path, find the Sun, and then go search for other planets around the city.

When you get tired of exploring the city, stroll down the Refreshing Zagreb path and its most beautiful lakes and parks.

The app reveals where the closest locations are, and by checking in and sharing photos tagged with #BeThereZagreb, cool and useful rewards are unlocked. City explorers can get discounts on tickets for museums and zoo or get special “2 for 1” offers from a rent-a-bike service.

Here’s the promo video we made with the illustrations by Sretan Bor.

We also made the summer holiday and Advent campaigns to promote the app. Find out more about Advent 2014, Summer 2015 and Advent 2o15 campaign.

Zagreb Be There won:

Best European Digital Media Prize by Tourism&Strategy Festival, Paris, France

Best Innovation in Tourism Award by Croatian Ministry of Tourism

MIXX award for best mobile app by Croatian Association of Communications Agencies

The project was realized by Brlog and Bruketa&Žinić. Credits.