Launching Webshop for Croatia’s Biggest Grocery Retailer
In Croatia, Konzum stores are everywhere. So, when the brand decided to rebrand and relaunch its webshop, it also had to be — everywhere.
2015, portfolio work
First, their brand identity needed a facelift, so Konzum online became Konzum klik. “Klik” is a Croatian version of the word “click”, probably the most frequently used word in computing, so it was fit for a brand accessible and available to everyone in Croatia.
Konzum’s physical stores, over 800 of them, are a staple of Croatian food grocery. Konzum is everywhere, but with the launch of the new webshop “everywhere” became more literal.
We created a social media campaign that teased the opening of Konzum at the weirdest places across Croatia, to create buzz across the country before the launch.
The project was realized by Brlog and Bruketa&Žinić.