Fitsurance: Activates You Now in India
Fitsurance is a young, dynamic company, originating from VU Amsterdam. After their success in The Netherlands the company has now set their eyes on dealing with the unsustainable curative healthcare culture in India. The company strives for customization and expertise in measuring and interpreting physical and psychosocial parameters to provide practical tailor-made advice.
Rising healthcare costs, absenteeism from work and cure-based healthcare culture in India are all part of a big and expensive problem. The increasing health care costs are partially consequences of physical inactivity, a sedentary lifestyle and poor dietary choices. These have been resulting in an increased occurrence of non-communicable diseases. Combining primary prevention in the form of physical activity and healthy dietary habits seems to be the key to accomplish a decrease in health care costs. Fitsurance therefore focuses on preventing diseases rather than curing them by introducing a new system in which leisure time physical activity is encouraged. Fitsurance sees it as their mission to support a healthy, productive and cheerful workforce.
Fitsurance uses data, measurements of health parameters and personal advice to help people reach their goals in the field of vitality, health, fitness and resilience. In the current atmosphere (impacted by COVID-19) Fitsurance has been sending test kits to the clients, who after conducting the tests in the safety of their home provide the obtained results to Fitsurance. The measurements and tests are based entirely on scientific research. In their approach, the emphasis is on increasing physical health because these parameters can be measured in a completely objective manner. However, health is a very complex phenomenon in which not only physical, but also mental and social factors play a role. Fitsurance responds to all these aspects.
By using measurement and interventions, people get a better insight to their physical and mental well-being. Fitsurance analyses the results and translates this to practical movement, nutrition and lifestyle advice, tuned to the personal situation of the client via the means of their very own app.
The ultimate goal of the company is that of sustainable employability, increasing work productivity and general well-being of employees. Fitsurance aims to reduce sick-leaves and absenteeism among the workforce of any employer. This implies a radical shift from the current thinking of a curative way of healthcare system towards a more preventive approach. They want to fundamentally change the way people think about their health. Fitsurance wishes to provide employers the perfect health promotion based alternative to the expensive health insurance packages of now.
Fitsurance India is officially incubated at the SRM Innovation and Incubation Center , the incubation platform of SRM Institute of Science and Technology . SIIC work with aspiring entreprenuers and students to turn their ideas into Thriving Ventures. SIIC also helps faculty members and alumni members with research and patent filing tasks. Moreover, along with usual services of an incubation center, SIIC provides startups with working spaces and access to the fabrication lab(SRM FABLAB). The Fitsurance India team consist of :
· Arun Prajapati — Operations and Finance lead
· Arnab Rakshit — Marketing and Strategy lead
· Sauvik Das Gupta (SRMIST alumnus and Founder) — Data science, R&D and Business Development lead
