Startup Story : Rizel Automotive

Samarth Gandhi
SRM Innovation and Incubation Centre
3 min readJan 3, 2021

In today’s world more and more people are waking up everyday to the Go-Electric-Movement’s promise of increased energy security and public health by improving local air quality and decreasing carbon footprint. However, there still remain various substantial technical, social, and economic barriers to the widespread adoption of electric vehicles. Rizel Automotive, named after the brightest star in the Orion (Rigel), is one of the companies working with great zeal towards overcoming many of these barriers.

Rigel, brightest star of the Orion

The Team of Rizel Automotive consists of a climate-conscious group of young minds in their mid twenties with passionate ambitions, who are following the footsteps of young historical innovators with great enthusiasm. But at the same time they are also carving their very own path. Rizel Automotive is on a mission to bring down the cost of travel through affordable and sustainable means. The company’s vision is to enhance the quality of life through mobility by developing innovative and advanced technologies.

The young and dynamic company is built on the core principles of integrity, courage and curiosity. Keeping these core principles at its heart, Rizel Automotive is taking strong strides to develop Electric Vehicle Power train Technology which caters to the needs of the automotive industry as a whole and helps the world move towards a better and sustainable future.

Photo by Tomasz Frankowski on Unsplash

On the work-front, the workforce of Rizel automotive is currently developing products and solutions which can only be explained as technology for the next generation. With extensive research, simulations and numerous iterations for over 30 months, they now have the alpha-prototype of their Radial Flux Motor.

As a result of their proprietary innovative developments in motor technology, the Radial Flux Motor is light and highly compact with best in the class performance and is designed with strong focus on scale able and flexible architecture. The flexible architecture of the motor aids in a quick and smooth customization for the motor to fit the needs and constraints of different automotive requirements throughout multiple segments of Four/ Three/ Two wheeler. In addition to this, the Motor can cater to the needs of numerous fields beyond the automotive industry like Aerospace, CNC Machines and many more.

Rizel Automotive is supported by and incubated at SRM Innovation and Incubation Centre (SIIC), NSRCEL IIM Bangalore and T Hub. Adding to their accolades, the budding company recently secured 1st place in the Altair Startup Challenge 2020, organized by Startup India and Altair. And as far as the team at Rizel Automotive is concerned this is just the beginning of their faithful journey in which they plan to shine as bright as the Rigel star and spread light to make lives better.

For more information, please visit:

www.srmiic.com or www.rizelautomotive.com

Happy problem solving to you.

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Samarth Gandhi
SRM Innovation and Incubation Centre

Fueled with information. Driven by innovation. Ready for a revolution. Dream. Believe. Achieve.