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The Rise of Customer Acquisition: 3 Ways Programmatic is Shifting to Performance

The Rise of Customer Acquisition: 3 Ways Programmatic is Shifting to Performance

The rise of programmatic, along with accompanying buzzwords like scale and reach had marketers’ ears perking up for the start: I can reach…
Go to the profile of Maggie Clapperton
Maggie Clapperton
Customer Acquisition in the Digital Age: Which Screen Are We Purchasing On?

Customer Acquisition in the Digital Age: Which Screen Are We Purchasing On?

The immediate goal of any business is to earn and retain customers. And while the number of channels we have at our disposal is ever…
Go to the profile of Maggie Clapperton
Maggie Clapperton
5 Surprising Digital Marketing Insights from Deloitte’s Director of Research

5 Surprising Digital Marketing Insights from Deloitte’s Director of Research

Since 2001, Deloitte, a UK-incorporated professional services firm, has published their predictions for the Technology, Media, and Telecom…
Go to the profile of Maggie Clapperton
Maggie Clapperton
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4.5 Billion Reasons to Use Omnichannel Programmatic for your Next Ad Campaign

4.5 Billion Reasons to Use Omnichannel Programmatic for your Next A...

The indexed web now has over 4.5 billion pages. As for in-app ad inventory, over 500 new apps are released into the Apple App Store every…
Go to the profile of Maggie Clapperton
Maggie Clapperton
Conversion Optimization 101: Understanding the Story Behind Your Data

Conversion Optimization 101: Understanding the Story Behind Your Data

We hear a lot about the importance of storytelling in marketing these days, usually in reference to the narrative your company puts forth…
Go to the profile of Maggie Clapperton
Maggie Clapperton
4 Key Things Every Marketer Should Know About “Walled Gardens”

4 Key Things Every Marketer Should Know About “Walled Gardens”

As a marketer, you may have heard the term “walled garden” thrown around to describe the way major online platforms keep their data close…
Go to the profile of Maggie Clapperton
Maggie Clapperton
How Data Science is Revolutionizing Digital Advertising [Interview]

How Data Science is Revolutionizing Digital Advertising [Interview]

What is data science and how is it improving the online advertising industry? We sat down with our senior data scientist, Larkin Liu, to…
Go to the profile of Maggie Clapperton
Maggie Clapperton
3 Strategies for Optimizing Your Next Ad Campaign

3 Strategies for Optimizing Your Next Ad Campaign

The theory behind programmatic advertising campaigns is simple: automatically target specific users who are likely interested in your…
Go to the profile of Maggie Clapperton
Maggie Clapperton
Why We Still Need Humans to Approve Programmatic Ads [Interview]

Why We Still Need Humans to Approve Programmatic Ads [Interview]

This is Isabelle. For every campaign you run on the StackAdapt platform, she and a small team of Product Quality Analysts manually audit…
Go to the profile of Maggie Clapperton
Maggie Clapperton
7 Traits of a Sophisticated Digital Media Buyer

7 Traits of a Sophisticated Digital Media Buyer

1. Early Adopter
Go to the profile of Maggie Clapperton
Maggie Clapperton
3 Key Elements that will Make or Break Your Digital Ad Campaign

3 Key Elements that will Make or Break Your Digital Ad Campaign

So, you’ve crafted your content and documented your strategy… Now, how do you ensure a successful campaign set-up? We’ve run thousands of…
Go to the profile of Maggie Clapperton
Maggie Clapperton
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