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Connected TV for Healthcare: A Solution in the Digital Age

Connected TV for Healthcare: A Solution in the Digital Age

StackAdapt helps healthcare marketers run successful digital campaigns, keeping in mind the unique challenges and strict nuances that…
Go to the profile of Christiana Marouchos
Christiana Marouchos
Why Data Orchestration is the Key to Marketing Personalization

Why Data Orchestration is the Key to Marketing Personalization

Data orchestration in marketing personalization is the combination of data, identity and artificial intelligence.
Go to the profile of Christiana Marouchos
Christiana Marouchos
Native in 2020: Why it’s Still a Driving Force in Programmatic

Native in 2020: Why it’s Still a Driving Force in Programmatic

Native ads have remained an important element of digital campaigns and StackAdapt explains why you want to include them in your strategy.
Go to the profile of Christiana Marouchos
Christiana Marouchos
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Incorporating Programmatic in your B2B Campaign Strategy

Incorporating Programmatic in your B2B Campaign Strategy

B2B campaigns need to be approached differently than B2C campaigns and programmatic advertising plays a crucial role.
Go to the profile of Christiana Marouchos
Christiana Marouchos
1st-Party CRM Data: The What, Why and How

1st-Party CRM Data: The What, Why and How

StackAdapt explores 1st-party data capabilities and how and why you should leverage 1st-party CRM data to amplify your campaigns. Read…
Go to the profile of Christiana Marouchos
Christiana Marouchos
The Importance of Reporting and Campaign Analytics for Programmatic Advertising

The Importance of Reporting and Campaign Analytics for Programmatic...

Having the ability to gain insights on all of your campaigns is so beneficial when running programmatic campaigns.
Go to the profile of Christiana Marouchos
Christiana Marouchos
From Targeting to Measuring Success: Get the Most out of your Black Friday/Cyber Monday Campaigns

From Targeting to Measuring Success: Get the Most out of your Black...

Go to the profile of Christiana Marouchos
Christiana Marouchos
Vertical Targeting Series: Finance Campaigns You Can Take to the Bank

Vertical Targeting Series: Finance Campaigns You Can Take to the Bank

Knowing how long the consideration cycle is, & how it dictates the length of a sales cycle, will help to better manage your finance…
Go to the profile of Christiana Marouchos
Christiana Marouchos
7 Reasons to Integrate Connected TV in your Media Mix

7 Reasons to Integrate Connected TV in your Media Mix

StackAdapt has compiled a list of 7 reasons why you should integrate Connected TV (CTV) in your media mix and digital advertising strategy.
Go to the profile of Christiana Marouchos
Christiana Marouchos
Putting 3rd-Party Audiences First: The What, Why and How

Putting 3rd-Party Audiences First: The What, Why and How

StackAdapt explains what 3rd-party audience segments are and why you should incorporate them in your media plans.
Go to the profile of Christiana Marouchos
Christiana Marouchos
Why Your Ads Aren’t Building Brand Recall (And What To Do About It)

Why Your Ads Aren’t Building Brand Recall (And What To Do About It)

Looka and StackAdapt explain how to build a brand identity that will ensure brand recall and effective campaign strategy.
Go to the profile of Christiana Marouchos
Christiana Marouchos
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