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Performance Marketing: Impressions and Clicks Don’t Pay the Bills [Video]

Performance Marketing: Impressions and Clicks Don’t Pay the Bills [Video]

In this new video, StackAdapt Co-Founder, Vitaly Pecherskiy (COO), gets straight to the heart of performance marketing: digital marketers…
Go to the profile of Maggie Clapperton
Maggie Clapperton
StackAdapt Study Uncovers How Consumers Buy on Mobile in 2017 [Infographic]

StackAdapt Study Uncovers How Consumers Buy on Mobile in 2017 [Infographic]

Check out the results of StackAdapt’s new original study in partnership with Leger Research: How Consumers Buy on Mobile in 2017.
Go to the profile of Maggie Clapperton
Maggie Clapperton
The Future of Advertising Automation Will Support Customer Acquisition [Video]

The Future of Advertising Automation Will Support Customer Acquisition [Video]

In this new video, StackAdapt Co-Founder, Vitaly Pecherskiy (COO), gives us key insights into how the future of advertising automation will…
Go to the profile of Maggie Clapperton
Maggie Clapperton
Latest
Whitelisting for Brand Safety: Pros, Cons and Misconceptions

Whitelisting for Brand Safety: Pros, Cons and Misconceptions

The term “whitelisting” makes many digital marketers feel all warm and fuzzy inside — Employing a preapproved list of domains to a…
Go to the profile of Maggie Clapperton
Maggie Clapperton
How To Create Your First Video Ad

How To Create Your First Video Ad

There came a point earlier this year when we knew we weren’t doing enough to promote the value of StackAdapt. While our platform was…
Go to the profile of Maggie Clapperton
Maggie Clapperton
Ali Asaria on Diversity in Tech: Follow the Money

Ali Asaria on Diversity in Tech: Follow the Money

As part of StackAdapt’s industry wide #HackDiversity project, we spoke with the founder of Well.ca and Tulip Retail, Ali Asaria, about ways…
Go to the profile of Maggie Clapperton
Maggie Clapperton
Diversity in Tech: How to Keep Women in the Workforce with HackerYou

Diversity in Tech: How to Keep Women in the Workforce with HackerYou

As part of StackAdapt’s industry wide #HackDiversity project, Heather Payne, CEO and Founder of HackerYou & Ladies Learning Code was kind…
Go to the profile of Maggie Clapperton
Maggie Clapperton
Diversity in Tech: A 3 Step Survival Guide with Shopify’s Jaime Woo

Diversity in Tech: A 3 Step Survival Guide with Shopify’s Jaime Woo

As part of StackAdapt’s industry wide #HackDiversity project, Jaime Woo, Head of Engineering Communications at Shopify was kind enough to…
Go to the profile of Maggie Clapperton
Maggie Clapperton
The State of LGBTQ Diversity in Tech: An Interview with Venture Out

The State of LGBTQ Diversity in Tech: An Interview with Venture Out

Academy is going to look at little different this month as we take time out from educating you on all things programmatic, and instead…
Go to the profile of Maggie Clapperton
Maggie Clapperton
5 Key Resources for Digital Marketers Who Don’t “Get” Programmatic

5 Key Resources for Digital Marketers Who Don’t “Get” Programmatic

There is a scary knowledge gap in the digital marketing industry. Despite being a multi-billion dollar technology, programmatic media…
Go to the profile of Maggie Clapperton
Maggie Clapperton
The Rise of Customer Acquisition: 3 Ways Programmatic is Shifting to Performance

The Rise of Customer Acquisition: 3 Ways Programmatic is Shifting t...

The rise of programmatic, along with accompanying buzzwords like scale and reach had marketers’ ears perking up for the start: I can reach…
Go to the profile of Maggie Clapperton
Maggie Clapperton
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