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Harness the Holiday Spirit With Contextual Targeting

Harness the Holiday Spirit With Contextual Targeting

Marketers this year will need to be ready for uncertainties when planning their holiday campaigns. One way to prepare for an unpredictable…
Go to the profile of Erin Hynes
Erin Hynes
How to Build an Effective Retargeting Strategy

How to Build an Effective Retargeting Strategy

Learn how to build an effective retargeting strategy, and why retargeting is an important tactic for moving users toward conversion.
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Erin Hynes
4 Programmatic Tactics for A Successful Political Campaign Strategy

4 Programmatic Tactics for A Successful Political Campaign Strategy

With political campaigns speed is everything — so look for DSP features that will enable you to plan and implement your campaigns fast.
Go to the profile of Erin Hynes
Erin Hynes
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4 Strategies for Harnessing Travel and Tourism Marketing in 2021

4 Strategies for Harnessing Travel and Tourism Marketing in 2021

Learn how you can navigate the evolving restrictions around tourism, with travel marketing strategies that embrace change.
Go to the profile of Erin Hynes
Erin Hynes
How to Use Zero-Party Data to Personalize Your Campaigns

How to Use Zero-Party Data to Personalize Your Campaigns

Learn how to use zero-party data to create effective audience segments and personalize your campaigns.
Go to the profile of Erin Hynes
Erin Hynes
Contextual Advertising Strategies for Marketing Financial Services

Contextual Advertising Strategies for Marketing Financial Services

Learn how contextual advertising strategies for financial services provide new opportunities to target and reach your audience.
Go to the profile of Erin Hynes
Erin Hynes
Video Marketing Metrics You Should Care About

Video Marketing Metrics You Should Care About

Learn the basics of video marketing metrics so that you can plan, launch, and optimize video campaigns that perform.
Go to the profile of Erin Hynes
Erin Hynes
How to Champion the Channel: Connected TV Advertising

How to Champion the Channel: Connected TV Advertising

Learn why advertisers are finding connected TV advertising gives them a competitive advantage, and discover how to champion this channel.
Go to the profile of Erin Hynes
Erin Hynes
Optimize Your Campaign Reporting with Attribution Modelling

Optimize Your Campaign Reporting with Attribution Modelling

Learn the benefits of attribution modelling, types of models, and how attribution will help optimize your digital campaigns.
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Erin Hynes
How to Attract Customer Attention in a Fragmented Digital Landscape

How to Attract Customer Attention in a Fragmented Digital Landscape

Learn how to attract customer attention in a fragmented media landscape with these 5 essential StackAdapt tips.
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Erin Hynes
Why You Need Fresh Customer Profiles (And How to Build Them!)

Why You Need Fresh Customer Profiles (And How to Build Them!)

StackAdapt explains why updating your customer profiles on a regular basis is so important, and how to do it effectively.
Go to the profile of Erin Hynes
Erin Hynes
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