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The cognitive biases that influence product development decisions

Don’t worry, we’re all biased in one way or another!

Whenever people tell you “you’re biased,” your immediate reaction might be to be offended. “How dare they,” you might think to yourself. “I am not biased and pay particular attention to being fair, open, and honest about everything.”



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Robert Drury

Helping people kick start their product management career with product coaching, job application prep, and product resources at