2024 StageOne Masterclasses #3 Recording and Presentation for How to Master the Art of Negotiation

Yael Eckstein
StageOne Ventures
Published in
1 min readApr 11, 2024

With Doug Hutton

Did you know???

Negotiations = creative solutions to solve problems.

Excited to share insights from our recent StageOne Ventures hashtag#Masterclass #3, on How to Master the Art of Negotiation with Doug Hutton, EVP of Customer Experience at Corporate Visions.

We discussed:
1. Negotiating begins far earlier in the sales process than you typically believe.
2. The importance of anchoring and how doing so early creates favorable negotiating terms
3. Why the right amount of tension in negotiations leads to creative deal outcomes
4. The necessity of documenting your concession strategy to avoid giving away too much value
5. How exchanging value teaches your buyers the right behavior to drive deals to close

A big thank you to Doug for sharing his expertise and knowledge!

Missed the live session? Don’t worry! You can catch the recording here: https://bit.ly/3PSyjco

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