Facebook Dating: What Matters is in the Inside, Not the Outside

Sean Keum
Sean Keum
Sep 11 · 4 min read

Facebook Dating is here. After a year of testing in different countries, users in the U.S. can now create a separate dating profile within their Facebook accounts to meet and date. To be honest, dating apps like Tinder (2012) are not new. Aside from apps, online dating actually dates back 60 years from today, called the “Happy Families Planning Service” (1959), that ran on Stanford University’s IBM 650 computer. So really, online dating is not a new form of dating, but an old, widely used “tradition.” After all, love (and dating) is one of the most important aspects of life. It is a psychological quality that separates the human species from other living creatures.

IBM 650 Magnetic Drum-Data Processing Machine

Love is the most powerful force on Earth — Troy Media

So, dating through the internet is a tried and true idea. Well then, what’s new about “Facebook Dating” (FD)? There is a greater meaning to this launch, but let’s look at the features first. For starters, it’s a service provided by the largest social network on Earth. This by itself is huge, because there are 2.41 billion users on Facebook. That’s more than 48 times the number of Tinder users (50 million), thus it’s safe to bet that FD users will be able to connect with more users. There are additional strengths, such as: prevent users from showing / matching with friends, show users who are attending the same upcoming events, and most importantly, help connect with others who share mutual likes and interests.

There is more than just the fact that a new dating app is here. Think about why Facebook is doing this right now. Is it because it’s a multi-billion dollar company that can spend lots of money into research and development, or is it because of a demand for a better consumer experience, in terms of online dating? The answer is both, but let’s take a closer look at the latter, because we’re the consumers. And that matters more to us and our lives.

Conventional dating apps rely heavily on (a) physical proximity between 2 users, and (b) photos and biography. That’s about it. There isn’t much of a complex algorithm to help users be valued for expressing themselves. Ultimately, there is too much reliance on randomness. This is why online dating can sometimes feel like fast food, as opposed to carefully prepared meals.

Physical appearance is not the decisive factor

This is the core idea of dating that’s missing from current dating platforms, that FD has great potential to address. What is the core idea? To answer that question, think back on a great first date you had. Usually, first dates are great if 2 people are not only physically attracted to each other, but also share mutual interests. Physical attraction does play an important part, but it isn’t particularly useful if the 2 people cannot get the conversation going. The driving force behind conversations are common interests. This is what makes a 4-hour date feel like 40 minutes.

We gravitate to those who enjoy the same things we do — The Telegraph

Now this is something new, and much more personal and interesting not only in terms of online / offline dating, but also of personal relationships. Why do people develop personal relationships, whether it be sexual or non-sexual? To feel listened to and understood. How do people listen to others and understand them? By sharing common experiences, thoughts, and feelings. And Facebook’s approach greatly reflects the importance of mutual interests, the driving force of attraction.

The importance of common interests is not only evident in technological trends, but also in our everyday lives. People yearn to meet others who think and feel like themselves. The optimal social community, that will connect people with similar interests, is on the horizon: https://www.stan.world/

Stan World

NEXT-GEN ENTERTAINMENT & MEDIA FOR THE NEXT-GEN

Sean Keum

Written by

Sean Keum

Psychologist, Researcher at Stan World

Stan World

NEXT-GEN ENTERTAINMENT & MEDIA FOR THE NEXT-GEN

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