Music + VR = Unreal

Sean Keum
Sean Keum
Sep 14 · 3 min read

Imagine a virtual concert of your favorite artist. Remember, you are at home sitting on a couch. Now compare this to watching a music video on your laptop. Which do you prefer?

Virtual reality (and augmented reality) in music is not a “new” concept. There is a slew of VR music videos. Queen released a VR version of their hit song “Bohemian Rhapsody” in 2016. Like other 360-degree VR content, you can look around in the video to explore (including Freddie Mercury animations and images), the whole experience is a genuine form of art as if the original wasn’t good already.

Visuals from the “Bohemian Rhapsody Experience”

The Queen video aimed to immerse fans in the “subconscious mind” of the late great Mercury, with the narrative changing as the viewer moves the VR headset around — Hong Kong Virtual Reality

More and more artists are experimenting with the “VR + Music” combination, and there is a good reason behind this. VR is a form of art. Music is a form of art. Art is emotional. Music is emotional. And VR is a platform that can enhance the emotional experience of music. And this is what we’re doing at Stan World: a community-driven social VR world aiming to bring a definitive music experience to users.

Here below is an example of how various elements of media combine to create something special. What is this? This is actually…

A combination of characters from the video game “League of Legends,” augmented reality, and pop music, in a traditional concert setting. Yes, music is indeed limitless.

Link to full video: https://youtu.be/p9oDlvOV3qs

How does VR enhance music? Some but to name some specifics:

(a) place the listener/viewer directly inside the video (music video/concert setting)

(b) promote interaction between the artist and the listener (VR concerts/fan meetings/album promotion).

“It’s a powerful sensation to watch something in 360 degrees, far more so than to watch it on a flat, framed screen” — Dylan Southard, creative director at VR Playhouse

Over 10 million viewers attended Marshmello’s virtual concert in the video game “Fortnite”

Music is timeless and can take on numerous forms. VR is one of those embodiments, and perhaps the most exciting one in today’s world. It just has so much potential to be overlooked as weird or radical. The emotions flowing through traditional listening methods cannot match those provided by virtual reality.

Yes, a virtual concert of your dreams is possible. In fact, it is a reality. And it will only get better with time and technological progress. The creative team behind Stan World is in tireless work to create a VR world where you can watch music videos, attend concerts, and much more, either by yourself, with friends, or with new friends who share common interests. You choose: https://www.stan.world/

“Ah, music,” he said, wiping his eyes. “A magic beyond all we do here!” — J.K. Rowling, “Harry Potter and the Sorcerer’s Stone”

Stan World

NEXT-GEN ENTERTAINMENT & MEDIA FOR THE NEXT-GEN

Sean Keum

Written by

Sean Keum

Psychologist, Researcher at Stan World

Stan World

NEXT-GEN ENTERTAINMENT & MEDIA FOR THE NEXT-GEN

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