CASE STUDY: San Antonio Spurs

The San Antonio Spurs use the Spurs StanzaCal on their website, where fans can view upcoming games and have easy access to game information, including ticketing links.

This past season, the Spurs saw a 29.5% CTR on ticket links and were connected with over 67K fans’ calendars to push them updates throughout the season via Stanza.

“Stanza’s Calendar embed has enabled Spurs fans to quickly and easily browse our upcoming schedule and purchase tickets with one click, greatly improving our online ticket-buying user experience.”
— Matt Schad, Sr. Digital Developer, Spurs Sports & Entertainment

The Spurs are one of 14 NBA teams who use StanzaCal, and one of 25 NBA teams who use Stanza’s Add-to-Calendar product.


For more info about Stanza for your team or publication, email

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