Get Started Guide

Stanza
Stanza
Published in
2 min readFeb 25, 2022

If you’re reading this, you’ve likely already added your Add to Calendar button to your website (nice!). If you haven’t and need a bit more direction, take a look at our instructions guide.

The good news is now that your button is live, you’re well on your way to creating a deeper connection with your fans or community by ensuring they know when and where your events are happening.

The even better news? There are a few additional simple steps you can take today to help you grow your audience and give your subscribers the best possible experience.

Step 1: Subscribe to your schedule

If you haven’t already, make sure to add your schedule to your calendar. It will give you great insight into your subscriber experience and will inspire new ideas on how to make your events even more engaging. Search and subscribe to your schedule here.

Search and subscribe to your schedule on Stanza.
Search and subscribe to your schedule on Stanza.

Step 2. Share your schedule on social

Looking to accumulate new subscribers efficiently and quickly? Share your schedule link with your social media followers! Bonus points when you tag @stanzacal 😉

💡 Pro tip: If you’re a sports team, plan your social posts are these key events (they will crush):

  • Schedule Release
  • Season Kickoff
  • Top Matchups
  • Playoffs
Examples of Event Creators sharing their schedule on social.

Remember, your fans want your schedule information in their calendar, make it easy for them to find it!

Fans love having your schedule in their calendar!
Fans love having your schedule in their calendar!

Step 3. More Add to Calendar buttons = More calendar subscribers

Similar to sharing your social media handles, your Add to Calendar button can (and should!) be shared across your different platforms and channels. Consider not only adding your button to your schedule page but also including it on your website footer, within email newsletters, and anything else that makes sense for your community.

Your Add to Calendar button can naturally be promoted next to your social channels.
Your Add to Calendar button can naturally be promoted next to your social channels.

Have questions or want to learn more? Let us know.

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