Announcement: new partnership with Sportradar to bring sports data to calendar!
Little known fact: We were a 5-person team when we first started selling our Add-to-Calendar functionality to sports teams. In one of our very first meetings with Stanford (the first team to ever sign on with Stanza), we were talking about a world where your calendar not only told you when games were happening — but everything else you’d want to know around it.
It only took a few years (or eons in startup years) to get there but we’re incredibly thrilled to partner with Sportradar to bring this vision to life across the 13M+ calendar subscribers and 20M+ monthly uniques our products reach today:
Sportradar first came on our radar (pun intended) when we heard about their Advanced Data Insights & Sport Page Solutions. They’re on the cutting edge of the tools and data that can be offered around sports (in the US and globally). What got us excited was a) their ability to productize these initiatives so anyone could run with it and b) the quality of their team to keep pace and really believe in our vision.
Sportradar Vice President of Digital Sport Brian Josephs: “We’re pleased to be working with Stanza, an innovative and highly respected leader in its industry. As a company, Sportradar is always looking to find new and creative ways to engage sports betting audiences. Partnering with Stanza, we have all of the ingredients necessary to create and shape a truly unique calendar experience for users through data.”
Where we’re heading
Better known fact: Over $40M in tickets have been sold through Stanza. We love that our products are becoming a staple for fans going to games.
Our next big bet (again pun intended) is for sports fans at home. We aim to make it easy for fans to get betting content around games, making it easy to bet through calendar.
Stay tuned!
