We’re Live On Twitch!
It’s aliveee, it’s aliveeeee. Well, it’s live. Twitch.tv, the leading video gaming streaming platform has just launched a new series of extensions to help users better engage with their audience.
“Your channel should be as unique as you are.
Extensions are interactive overlays and panels, developed by 3rd parties, which put you at the heart of the next evolution in live streaming. With Extensions, the Twitch community can interact in ways that were never thought possible — from heat maps and real-time game data overlays to mini-games, music requests, and leaderboards, you now have the power to truly impact the streaming experience — whether you’re a streamer or viewer.”
So what does this all mean for me?
We get to play with more things! In the world of video games filled with colorful characters, worlds, and the people playing them, it’s easy to say that we’re drawn to the appealing imagery of these games. But now we get to do more!
With these extensions, streamers can now really customize their profiles with helpful tools to fit the content they deliver. Allowing their audience the ability to see some data and stats that are, well, just plain interesting to see. Though some of these extensions are built to retain an audience or promote products the streamer uses, others are merely there just for fun or nice-to-knows.
How can streamers take advantage?
Some of the biggest names in the game have built their empire on the personification of the character (be it their normal self or abstractly created character), basically meaning; they’re fun to watch because they’re genuinely fun, amusing people to watch (looking at you Dr. DisRespect). Streamers take pride in the fact that they’ve built a following around those interested in watching them play video games for a living. If I was able to play games, and have thousands of people watch, cheer me on, AND give me money, you think I’d be sitting here writing this…?
Twitch is beginning to treat their streamers the way marketing teams treat their clients. Make more of their info accessible, provide them with tools to connect with their audience and continue to grow it with whatever they need to improve the overall user experience of their brand. By continuing to improve and add new features, they can ensure their content stays fresh and fans always have something to look forward to.
So how do you follow a streamer?
Most streamers typically stream around the same time of day or keep a fairly consistent pattern for their regular gameplay. Some will host other streamers on their account while they’re inactive to cross promote a friend, teammate or just help someone out. But, even then, changes to their schedule are bound to happen, like special events they’re involved in. Streamers often get their message out whilst in the midst of their broadcast. Allowing their currently viewing audience to get special treatment for being present, but what about everyone else?
As Stanza is the big name in the event calendar game for leagues like the NFL, NBA, NHL and NCAA sports, our move into eSports and for streamers is only natural. We want fans of streamers to be able to know when and where they’re favorite people will be producing content next. Again, some of these top streamers have some methods in place to let their audience know of coming events outside of their stream, but why not make that an easier experience for those fans.
I definitely have been awaiting information from a video but did not possess the patience nor the time available to sit through the entire length of the stream, but it wasn’t displayed anywhere else. And while this does give a sense of exclusivity, that only the die-hard fans will be rewarded with this precious information, it still leaves a number of your fans (or potential fans) wanting.
Stanza is partnering with some of Twitch’s top streamers and professional eSport teams that also have players providing content on Twitch. Our goal is to help them continue to grow their audience by helping their audience continue to be readily informed. Putting this information on your calendar so you can be reminded when it will be happening, before it’s live, with the added notion of seeing how this viewing-time fits amongst the rest of your day.
Though we bolster successful stats for major sports teams engagement, the rise in following may not be immediately dramatic. But, as a past President once said, “I will take better, every time.” So if you could grow your audience size by 5%….8%….10% faster than the rate you currently are, without succumbing to ads, but instead just clearly displaying your upcoming schedule, would you give it a shot?
Author: Alex Fitschen — Inbound Marketing at Stanza.co