20 Trendy Bar Promotion Ideas To Drive Sales

Sandeep Solanki
StarClinch NightLife
5 min readJun 5, 2018

Is the crowd slowly declining or coming to a Saturation? Does your bar need a Boost up?
Try these brilliant hacks which are absolutely affordable and no big hassle to pull up.

1) Live Trivia Night
Want to boost mid-weeknight business. Host a live trivia event! Some trivia games, challenges and songs competitions might be great to get your night started.
Get them some entertainment while the booze haven’t reached their head.
You can pull up a Casino Experience for them or put up a Wine Tasting.
Or try new things like a Harry potter or the Game of thrones quiz night. (and please invite me.)

2) Bar Olympics
Antakshari, Dumb Charades, Room Escape Games, Laser Tag, Scavenger Hunt, Cornhole. Beer pong. Flip cup. These backyard beer-drinking classic games make ideal bar promotion. Give them a experience they would have to relive next week.

3) Poker Tournament
Guests go all in for poker tournaments, but they can be a hassle to organize. Bring in some expert, pull the tables and decks of cards and see how it works as a charm.

4) Break a Record
To be a PR Magnet, you will have to do some things which you can bang the drum about in front of the whole city.
Got an idea for a crazy record to break? Apply to the Guinness Book of World Records. Even if you don’t succeed, you’ll get crowds and media coverage for the attempt.

5) Bring in a Celeb
Yes, you may have to pay them but yes, it’s worth it! Think of all the midweek bar and restaurant promotions you could build around a celebrity at your place. A celebrity appearance might just be the thing to boost your sales.
StarClinch have a long list of local celebrities of every city which you can easily afford. Check them out yourself.

6) Battle of the Bartenders
Every month, challenge two bartenders to a mix off. Offer bar and restaurant promotions around the drinks they whip up. Let guests vote on their favorite.

7) Be the “Home” Of
What are you known for? Seriously spicy chicken wings? A different homemade dessert every day? Start promoting yourself as the “home” of something newsworthy. If you have nothing special, make your Bar the home of variety of music and performers. Invite new artists and bands every week on some particular days.
Check out these awesome bands- The Third World (https://starclinch.com/the-third-world)
Jazba Band(https://starclinch.com/jazba)
Band Parwaz (https://starclinch.com/band-parwaz)

The Third World band

8) Big Eats
Offer a massive portion of one of your menu items like 20 chicken tenders. Reward anyone who eats it all within a set time period with a free t-shirt.

9) Just Dance
Bring in a dance instructor to teach your guests some moves: from ballroom to salsa, bollywood to hollywood.

10) Arts and Crafts
Serve cool craft brews and bring in a local craft or paint instructor to lead a workshop. Or hire a magician to teach guests cool card tricks.

Set the Stage for Performing Arts

11) Open Mic Night: DJs
Everyone wants to be a DJ, so let them! Invite local DJs both professional and amateur to spin a half hour set. You’ll turn the tables on slow nights.

12) Open Mic: Comedy
Comedy clubs wish they could be like your bar or restaurant. You’ve already got the great food and drinks, you just need the mic and the comedians. Designate one night a week as Open Mic Comedy Night.

13) Band Together
Nothing turns up the volume on business better than a live band. Try to maintain a variety in the music you host every week.

14) Be Dramatic
While live music is one of the most common restaurant promotion ideas, go beyond the mic and invite in the local theater. Pitch it to the theater as a promotional event: a few of their actors can perform one scene from an upcoming play. Let them sell tickets on site, too.

15) Art Gallery
Spice up your décor by featuring a local artist’s work on your walls every quarter. As one of your bar and restaurant promotion ideas, host a VIP “gallery opening” on your slowest night.

Targeted Bar and Restaurant Promotion Ideas

Want to reach a specific audience? We’ve got you covered.

16) Singles
Launch restaurant promotion ideas designed to bring singles together. Host a stoplight party. Guests wear green if they’re single, yellow if it’s complicated, and red if they’re taken. You’ll be seeing lots of green. Make it a Open-mic night, let those singles say few lines about themselves.

17) Couples
Host a perfect pairing night for couples. Ask your liquor distributor if they can send a wine rep to do a tasting. You’ll likely see lots of double dates and extra sales. Bring in a live band performing who are a couple, they will add up the romance.

Aakash Gupta (comedian)

18) Office Employees
Ask a local company if you can drop off coupons for complimentary appetizers Monday through Thursday. Invite a Comedian and ask him/her to make some content on Corporate life. It will work as a charm.
Check out Aakash Gupta (https://starclinch.com/aakash-gupta)
Zakir Khan (https://starclinch.com/zakir-khan)
Abhijit Ganguly (https://starclinch.com/abhijit-ganguly)
Kanan Gill (https://starclinch.com/kanan-gill)

19) Millennials
Show that you’re in the know with interesting Trivia nights every Thursday night! The topics can be Movies, TV shows, Apps or make it a open mic night.

20) Ladies
Promote a Ladies Night Out for single, married, busy MOMs. Bring in a All-female or All-male band, Female comedian or Karaoke Night with a good Instrumentalist depending on the kind of ladies you are targeting.

Apply these brilliant hacks and trends and see the magic yourself. These things will make your Bar/Restaurant stand out.

References-
http://www.buzztime.com/business/blog/50-bar-restaurant-promotion-ideas/

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